The biggest stories from 2023’s first half

Plus: What you should know about AI [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis Editor’s Note: eMarketer Daily will not publish on Tuesday, July 4, due to the Independence Day holiday in the US. JULY 3, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Congrats on making it to the halfway point of 2023. We knew this was going to be a tough year in the marketing and advertising space, but did we know just how dominant of a topic AI was going to be? As we move into H2, let’s take a moment to check in on 2023 so far. Was this email forwarded to you? Sign up [here](. THE BIGGEST STORY [8 analyst predictions on the future of ChatGPT and generative AI in marketing and retail]( With AI moving so quickly, our analysts shared a few ideas on how this disruption would unfold. From the expectation that AI would take over the mundane elements of marketing work to anticipating that prompt engineering would become an in-demand skill, our predictions are holding steady. [Keep reading]( ACTIONABLE AI [7 tips for using ChatGPT to enhance SEO]( Hot tip: Headlines and titles are crucial for attracting viewers, so instead of worrying about the perfect choice, marketers can use ChatGPT to create many different options. [6 strategies for using ChatGPT and other AI in social media campaigns]( Hot tip: Use AI for coming up with post ideas, scripts, and captions, but keep in mind that only a real person can follow TikTok trends and should be involved in every step, from thinking up ideas to carrying them out. [How marketers should use ChatGPT and generative AI to build campaigns]( Hot tip: Use AI to write copy and make images for different ads, change their feel and style, and test them in various places to see which ones work best. BRACING FOR CHANGE [How marketers can get ready for the end of cookies]( Strategies to consider include implementing identity solutions, exploring contextual advertising, adopting data clean rooms, and utilizing more first-party data. [Keep reading]( CHARTS TO KNOW 🤖 [5 charts showing how ChatGPT and generative AI will change marketing]( 🏃 [5 charts on where people (and advertisers) would go after TikTok]( 🖼️ [Display advertising in 5 charts: From programmatic to retail media]( 📱 [5 charts that show how to reach millennials online]( 📹 [5 charts on video marketing’s momentum]( THE BIG QUESTION Lost and found: On which platform do the most Gen Z adults start their product searches? A) TikTok B) Google C) Amazon D) Walmart.com E) Instagram [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](