Retail media growth around the world; YouTube’s ad blocker woes

Plus: Google offers advertisers more control [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JUNE 30, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen Can AI out-tweet you? A new [study showed]( people were more likely to trust tweets generated by GPT-3 than by actual humans. The results shed light on the scary potential for misinformation, but that’s not exactly a new problem for Twitter. Was this email forwarded to you? Sign up [here](. TOP STORY [Mercado Libre, Tesco, and beyond: A look at retail media on a global scale]( As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our “Behind the Numbers: Around the World” podcast. [Keep reading]( NEWS AND VIEWS [YouTube tests restricting ad blocker users to 3 video views]( Our view: YouTube’s US ad revenues will total $7.36 billion this year, according to our forecast. In order for YouTube to step its already big ad business up a notch, the company needs to make sure users’ eyes are actually on videos without turning them off to the site. [Google rolls out brand restriction settings to all advertisers]( Our view: Brand restrictions offer control over Performance Max campaigns, which is good news for advertisers. Google is losing US digital advertising revenue share to Amazon, so it’s smart to offer brands more autonomy. [FTC updates guidelines for influencer marketing]( Our view: These guidelines haven’t been updated since 2009, when influencing was a completely different game. While the new guidance isn’t enforceable, expect the FTC to be focused on transparency for influencer deals and posts targeting children. ANALYSIS [What’s driving CTV’s advertising growth?]( Connected TV (CTV) ad spending is expanding because more services have adopted ads, streaming services have increased their ad loads, and people continue to spend more time streaming. Not too long ago, HBO, Netflix, and Disney+ featured no advertising. Now they all have ads. And some of the most popular ad-supported streamers, like Hulu, have increased their ad loads in recent years. [Keep reading]( THINGS TO KNOW 🏳️‍🌈 [Brands maintain support for Pride despite anti-LGBTQ+ sentiment]( 👀 [FTC reportedly finalizing its biggest Amazon antitrust case yet]( 👻 [Snapchat+ draws 4 million paid subscribers in first year]( 🎞️ [3 tips for Reels ads creative optimization]( 🦾 [How AI, data analytics drive personalization strategies]( PODCAST [Behind the Numbers: The Weekly Listen]( Amazon’s dark patterns, forcing livestream shopping, and can reduced inflation save the day? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Social slow: US social network ad spending grew by 5.0% YoY in 2022. This year, will social ad spending grow: A) Faster B) Slower C) At the same rate [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](