Cannes Lions special edition: The buzz around AI, Gen Z, and Reels

Ad industry grows first time in 11 months [Insider Intelligence]( [Emarketer Daily Special Edition]([Emarketer Daily Special Edition]( //e.insiderintelligence.com/click/31882582.38275/aHR0cHM6Ly93d3cuaW5zaWRlcmludGVsbGlnZW5jZS5jb20v/5ebdbf111d2dea65379ba90bF38beaaec This Cannes Lions special edition is made possible by Walmart Connect Pull out your bingo card: If you picked AI and Gen Z as the hot topics at Cannes this week, you’re a winner! In this special edition, our analysts break down the buzz, the news, and what they mean for marketers the back half of 2023. Plus: The US ad industry [expanded]( for the first time in 11 months! Was this email forwarded to you? Sign up [here](. TOP STORY [Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year]( Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. As predicted, AI was the talk of the town, and Gen Z made a big presence. The metaverse and economy were largely missing. Here’s what marketers and business leaders on the Croisette were dialed into this past week. [Keep reading]( NEWS AND VIEWS FROM CANNES [Meta amplifies Reels with new advertising featuresÂ]( Our view: Meta says Reels has seen exponential growth, with daily reshares surpassing 2 billion—a number that has doubled in just six months, per its Q1 earnings call. On that call, CEO Mark Zuckerberg revealed that the time spent on Instagram has surged by over 24% since the introduction of Reels, attributing this growth to AI-driven content recommendations similar to TikTok’s approach. [Cannes panel urges marketing leaders to be bold]( Our view: New research from Insider found that nearly three-fourths (74%) of respondents said they feel fulfilled buying from brands they consider brave, and 63% feel fulfilled buying from brands that stand up for what they believe. The key, however, is always authenticity. [Meet this year’s Cannes Lions Grand Prix winnersÂ]( Our view: The winning campaigns all showcased extreme creativity in advertising, which is important to celebrate as AI starts to to be more integrated into campaigns and threatens to lower creative quality. ANALYSIS [Snap explains on Cannes stage how My AI will bolster its ad businessÂ]( Snap has first-mover advantage in the AI chatbot space. More than 150 million people have now used Snap’s generative AI (generative AI)-powered chatbot, My AI, according to internal data. The chatbot originally launched to Snapchat+ subscribers in February 2023, and Snap expanded access to all users globally in April. My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat. [Keep reading]( HEARD AT CANNES 🪴 [6 ways marketing is evolving and thriving, according to CMOs at Cannes Lions]( 🤖 [AI has everyone talking at Cannes, but what’s its real impact?]( 🧨 [Omnicom, Google’s generative AI partnership will light a fire under the ad industry]( 🤝 [TikTok, Candle Media ink strategic partnership, will co-develop content]( 👟 [Olympian calls on sports brands to support stars who want to use their voice]( PODCAST [Behind the Numbers: The Weekly Listen]( When brands should weigh in on social issues, ad-supported Prime Video, and the NBA's new home. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Winner winner chicken dinner: DoorDash won a PR Lions award for its campaign regarding which holiday? A) Christmas B) Thanksgiving C) Halloween D) Valentine’s Day [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](