The CTV future is now; Uber’s new video ads

Plus: 3 tips on taking your retail media network to the next level from Albertsons Media Collective [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JUNE 15, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Over 8,000 subreddits are on pause in protest of Reddit’s API pricing changes, which has resulted in [weaker Google Search results](. The Reddit forums will probably return and improve Google’s Search results in the process, but it shows how publishers and forums going dark limits how much Google “knows,” which could be an even bigger problem as generative AI search becomes more popular. Was this email forwarded to you? Sign up [here](. TOP STORY [CTV is the future, but don’t discount linear from your media mix]( US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion. “The future is now for CTV,” our analyst Paul Verna said on a recent episode of the “Behind the Numbers” podcast. “It’s not three years from now. It’s not five or 10 years from now. It’s right now. But there’s still a lot of value in linear TV.” [CTV is the future, but don’t discount linear from your media mix]( [Keep reading]( NEWS AND VIEWS [Uber apps to feature video ads]( Our view: Uber has a lot of retail media potential via Uber Eats and Drizly. Those platforms, combined with the ride-sharing app, present a valuable network with extensive consumer data. [Google launches AI-powered advertiser features in push for automation]( Our view: Google and other tech companies are looking to fold every step of ad creation and delivery into their own platforms using AI. Google’s newest features will help with ad placement, and early testing shows 40% more video views, according to the company. [Nielsen launches ‘media data room,’ precursor to clean room]( Our view: Nielsen has faced challenges related to measurement and targeting. This might help turn things around with a move toward anonymized first-party data. INDUSTRY VIEWS [The future of mobile is the surfaces economy]( Mobile lock screens and home screens are emerging as a new way for publishers and media companies to connect consumers with customizable, functional, and frictionless content experiences that look like TV but act like mobile. Read this sponsored article, contributed by InMobi. [The future of mobile is the surfaces economy | Sponsored Content]( [Keep reading]( ANALYSIS [3 tips on taking your retail media network to the next level from Albertsons Media Collective]( Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective. [Keep reading]( THINGS TO KNOW 🔎 [Why creator-led content marketing is the future of search]( 👕 [Google’s new generative AI can preview clothes on different models](  🧼 [Pinterest trialing clean room tech with Wayfair]( 🏃 [Agency revenue growth to outpace ad spending]( PODCAST [Behind the Numbers: The Daily]( Very specific 2023 predictions—Microsoft buying Roku, TikTok search, and Instagram's Twitter. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION NewsTok: What percentage of 18- to 24-year-olds use TikTok to consume news? A) 5% B) 10% C) 20% D) 40% E) 80% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](