Netflix, Max, and Paramount+ hit play; Marketing to Gen Z this Pride Month

Plus: Why advertisers should care about publishers getting into commerce [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JUNE 2, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meme of the moment: This week’s meme of the moment is the Shoggoth, the fictional tentacled creature who might just be [the biggest meme in AI](. The character originates from an HP Lovecraft story, but now represents all things mystical about AI. Was this email forwarded to you? Sign up [here](. TOP STORY [Taking stock of streaming: Netflix, Max, and Paramount+]( Netflix’s enhancements to its ad-supported tier has helped it amass 5 million monthly active users worldwide, though its password crackdown could slow momentum. Meanwhile, Max, the combined streaming service of HBO Max and Discovery+, debuted to “early positive feedback,” and Paramount+ hopes partnering with Showtime will prevent it from losing subscribers. [Keep reading]( NEWS AND VIEWS [Gen Z consumers increasingly identify as LGBTQ+]( Our view: Brands showing support for their LGBTQ+ consumers need to do so authentically. Mixed messaging like that from Bud Light and Target will alienate all consumers. [The AI revolution is about to take over your web browser]( Our view: AI browsers from startups could influence more established browsers to adopt generative AI and chatbots, which could lead people away from scrolling through websites and clicking on publishers’ ads. [Will the Reality Pro be the metaverse’s iPhone moment?]( Our view: For Apple’s new headset to take off, consumers will have to get past the price tag (roughly $3,000) and the cumbersomeness of the tech. Those are some high hurdles to clear, but people are probably more likely to adopt Apple’s tech than Meta’s. ANALYSIS [Publishers are getting into commerce. Here’s why advertisers should care]( BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee. [Keep reading]( THINGS TO KNOW 🛍️ [TikTok Shop exec on how it will replicate Douyin’s ecommerce success]( 🍏 [Amazon in talks to offer free mobile service to US Prime members]( ✍️ [WordPress.com challenges Substack with launch of paid newsletters]( 🚶 [Amazon workers walk out over ‘lack of trust’ in leadership]( PODCAST [Behind the Numbers: The Weekly Listen]( How influential AI-generated ads will be, TikTok's chatbot Tako, and VR in your car. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Big bite: Which snack company recently made its largest-ever investment in women’s sports for the FIFA Women’s World Cup? A) Frito-Lay B) General Mills C) The Kellogg Company D) Mars, Inc. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](