Google, Adobe, and WPP make AI plays

Plus: The great big monthly advertising, media, and retail quiz [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 30, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Henry Powderly Our “Attention! Streaming and the New Digital Ad Economy” summit is Friday! The free event covers connected TV, retail media, search, social, and more. [Register here](! Was this email forwarded to you? Sign up [here](. TOP STORY [Adobe, Google add more AI features as platforms race to bake in the tech]( ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled “Generative Fill” in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform. [Adobe, Google, and more add AI features as martech landscape prepares to be upended]( [Keep reading]( NEWS AND VIEWS [The world’s biggest ad agency is going all in on AI with Nvidia’s help]( Our view: Agencies are concerned advertisers will replace them with generative AI. WPP’s approach of having its own unique AI content engine is a good way to sidestep these concerns. [After 10 straight months of ad spend declines, what’s next?]( Our view: April’s decline is the smallest since September 2022, but spend is still contracting. That’s good news for retail media, which is growing as advertisers seek to reach consumers closer to the point of purchase. [Hands-on with Google’s new Search Generative Experience]( Our view: The search results were more clickable than anticipated, which is good news for publishers. Google’s updated Search isn’t all that different from its current Search, as the tech still can’t handle multistep queries. ANALYSIS [Revenue growth has slowed despite the influx of new paid retail memberships]( Walmart, Best Buy, Sephora, The Kroger Co., and Albertsons Companies have launched new paid memberships since 2020. Last year, membership revenue growth percentages fell to the single digits after growing by more than 20% during the first two years of the pandemic. And it’s not just retailers competing against each other. [Revenue growth has slowed despite the influx of new paid retail memberships]( [Keep reading]( THINGS TO KNOW 🦾 [5 next-level marketing uses for AI]( 🪞 [Brand marketers struggle with marketing vanity metrics]( ❄️ [Kroger turns cooler doors in 500 stores into digital ad space]( 🎯 [4 marketing automation strategies for efficiency and profitability]( 📺 [Streaming services removing tons of movies and shows]( PODCAST [Behind the Numbers: The Daily]( The great big monthly advertising, media, and retail quiz. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by InMobi. [Listen in]( THE BIG QUESTION Rewind: Which of the following brands is making a comeback? A) MoviePass B) Blockbuster C) MySpace D) Napster [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](