Upgrade Your Campaign Measurement Tactics

Webinar - How to adapt, evolve, and revolutionize your strategy - =/ODY3LVNMRy05MDEAAAGL8fnHNW_cAA4uuR-00zGft0vz-U9Zq0aI7R-33errOKvM7fseZODOoC3PvlidFhK4tySlNHI= Hi eMarketer Reader, Many marketers are dissatisfied with campaign measurement across media types. In fact, 32% of US marketers find inconsistent measurement to be a challenge for ads running on connected TV, digital video, and linear TV, according to an Innovid study. As we move closer to a cookieless world, marketers will need a fresh and adaptable measurement approach to combat challenges and inconsistencies. Join us for a live Tech-Talk Webinar, featuring our guest from Captify. You’ll gain insight into how to pivot your existing measurement strategy to find meaning from your campaign’s performance without relying on cookies. [Register here](=/ODY3LVNMRy05MDEAAAGL8fnHNW_cAA4uuR-00zGft0vz-U9Zq0aI7R-33errOKvM7fseZODOoC3PvlidFhK4tySlNHI=) for “Revolutionizing Your Measurement Strategy: Tried-and-True Techniques for the Modern Marketer,” presented by Captify, to learn about: - The challenges media companies are grappling with to provide accurate measurement without cookies - Why you should apply nondigital frameworks to your campaigns in today’s digital landscape - How to successfully leverage new sources, like on-site search data, to deliver next-generation measurement [Please reserve your seat today.](=/ODY3LVNMRy05MDEAAAGL8fnHNW_cAA4uuR-00zGft0vz-U9Zq0aI7R-33errOKvM7fseZODOoC3PvlidFhK4tySlNHI=) Space is limited. This webinar will take place on Thursday, June 8 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by Captify. Sincerely, eMarketer Editors [Register Now](=/ODY3LVNMRy05MDEAAAGL8fnHNW_cAA4uuR-00zGft0vz-U9Zq0aI7R-33errOKvM7fseZODOoC3PvlidFhK4tySlNHI=) P.S. Please forward this invite to colleagues who are interested in improving campaign measurement. Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- Trouble viewing? [View in browser](. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGL8fnHNW_cAA4uuR-00zGft0vz-U9Zq0aI7R-33errOKvM7fseZODOoC3PvlidFhK4tySlNHI=) at any time. You have received this email because you are subscribed to get eMarketer Occasional Updates. ©2023 Insider Intelligence, Inc. 11 Times Square, New York, NY 10036 212-763-6010