6 expert AI predictions for marketers; Meta’s massive fine

Plus: Overstock CMO on using first-party data, brand ambassadors to reach home shoppers [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 22, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Have you gotten worse at typing? [You’re not alone](. Whether it’s due to autocorrect’s limitations or because we’re rushing to write more words faster, we’ve all gotten a lto wores at tyipng. Help us make this newsletter better. Take our two-minute [survey](. TOP STORY [6 predictions on the future of AI in advertising from ad and tech experts]( AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City. [Keep reading]( NEWS AND VIEWS [Meta fined $1.3 billion over data transfers to US]( Our view: The record General Data Protection Regulation fine also means Meta can’t send EU user data to the US. Pressure is building for US lawmakers to strike a deal that would allow Meta to keep exporting international data. [Instagram’s text-based app could be here by June]( Our view: A new Twitter-like app could mean more ad spots from Meta. But Twitter was already having trouble growing ad spend before changing ownership, and Meta may face the same challenges. [Big Tech already warning about AI privacy problems]( Our view: Tech companies are worried AI will chew up proprietary data and spit it back out, and for good reason. AI companies may be pressured to disclose explicit security policies. Or they may capitalize on concerns and ask users to pay a premium for keeping their data secure. ANALYSIS [Overstock CMO on using first-party data, brand ambassadors to reach home shoppers]( Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock’s CMO, ahead of her session at CommerceNext in June. [Keep reading]( THINGS TO KNOW 🖱️ [How to optimize your Google Ads’ post-click content]( 🔎 [Google spared search engine switch by Samsung]( 🗣️ [Study finds 64% of major streaming in 2022 was scripted]( 🐦 [GroupM takes Twitter off its ‘high risk’ list]( PODCAST [Behind the Numbers: Around the World]( GDPR turns 5 years old and what to expect from AI regulation. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by InMobi. [Listen in]( THE BIG QUESTION Netflux: How many ad-supported subscribers does Netflix say it has? A) 1 million B) 5 million C) 10 million D) 20 million [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](