Who’s winning the AI search traffic war?; Search ads in trouble

The top 10 countries ranked by digital ad spending for 2023 [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 17, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling We need your help: Please fill out this quick [survey]( about the eMarketer Daily newsletter so we can deliver the best product in your inbox each day. Thank you for your thoughts! Was this email forwarded to you? Sign up [here](. TOP STORY [More users are trying Bing thanks to its GPT-4 integration, but they haven’t made a permanent switch]( As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior. Bing has captured more traffic, but growth hasn’t been consistent, and it remains to be seen whether a critical mass of users will adopt Bing in the long run. Google has lost a little traffic, but ChatGPT is winning a lot more traffic. [Keep reading]( NEWS AND VIEWS [Search ad conversion rates down, cost per lead up in 2023]( Our view: More spending plus fewer conversions makes for frustrated advertisers. Marketers need to do more with less and prepare for AI chat search shaking up their ad spots. [Congress hates Big Tech, but it still seems optimistic about AI]( Our view: Congress’ response to OpenAI CEO Sam Altman seemed friendlier than how they’ve handled Meta and TikTok questioning. Altman encouraged regulation, but he’ll likely want a say in how those regulations look. [Comcast says it will ‘likely’ sell Hulu stake to Disney]( Our view: Full ownership of Hulu will secure a streaming empire for The Walt Disney Co. That would be particularly good news for Disney’s ad business because Hulu is already well established. ANALYSIS [The top 10 countries ranked by digital ad spending for 2023]( The US is the overwhelming center of gravity for all things advertising—and it will remain that way, even though 2023 will see a slight share drop for the country across various metrics. By the end of next year, the US shares of total and digital ad spending will increase once again. [Keep reading]( THINGS TO KNOW ▶️ [YouTube TV is sole pay TV provider to add subs in Q1]( 🤖 [Poll: AI threatens humanity’s future, say 61% of US adults]( 🚩 [Telly, the ‘free’ smart TV with ads, has privacy policy red flags]( 🦾 [7 principles for discussing generative AI]( PODCAST [Behind the Numbers: Reimagining Retail]( Why mobile wallet adoption matters in retail and predictions about how it will evolve. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Adobe. [Listen in]( THE BIG QUESTION Ding: Which generation is most likely to check their phones within 5 minutes of receiving a notification? A) Baby boomers B) Gen X C) Millennials D) Gen Z [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](