Weird, cringey, uncomfortable TikTok content; Meta AI generates ads

Plus: How luxury, discount retailers approach TikTok, physical stores, and resale [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 15, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Is ChatGPT a good stylist? Probably not, considering the publicly available version can only comprehend text, not images. Still, one writer [gave it a go]( at having the bot fill in as her own personal “Clueless”- style closet. As if! Was this email forwarded to you? Sign up [here](. TOP STORY [TikTok, AI, and beyond: 6 social strategy takeaways from marketing pros]( TikTok and generative AI have changed the brand marketing game more than any other development since the pivot to mobile, and social media marketers must adapt. For TikTok, that means creating “weird,” “cringey,” “uncomfortable” content while staying true to your brand, according to Love Wellness founder Lo Bosworth. Here are six takeaways from CMOs and marketing professionals on how to push social further. [Keep reading]( NEWS AND VIEWS [Meta has new generative AI features for advertisers]( Our view: Meta wants to streamline the ad creation process—and do so better than Google’s promised generative AI-powered ad tech. Advertisers and agencies should familiarize themselves with AI Sandbox quickly to avoid falling behind. [How Google is making up for lost time]( Our view: Google has rolled out AI chat-based search impressively fast. The risk of brand safety and misinformation issues with the hasty tech is scary. [Netflix to cut spending by $300 million in 2023]( Our view: The brand wants to push profitability as other streamers verge on its territory. But Netflix will need to make sure it keeps producing high-quality content to keep viewers—and potential advertisers—engaged. ANALYSIS [A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale]( While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones. [Keep reading]( THINGS TO KNOW 🤝 [How to pull off a successful brand collab]( 🔎 [How new search changes the web]( 🎵 [TikTok turns up the volume with NewMusic search feature]( 🎯 [This week in social media trends: Tarte, Target, and Pride]( 💃 [5 major shifts in the creator economy]( PODCAST [Behind the Numbers: The Daily]( Can Snapchat innovate its way back to health, TikTok brings viewers to TVs, and what people do on social media. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by InMobi. [Listen in]( THE BIG QUESTION Listen up: In what year will the US cross 150 million podcast listeners? A) 2024 B) 2025 C) 2026 D) 2027 [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](