TikTok ads go halfsies with publishers; Regulators come for Meta again

Plus: Spotify surprises itself, AI tools for Google ads, and is Peacock sustainable? [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 4, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Charities like Amnesty International are using [AI-generated images]( to protect protesters’ identities, according to a report from The Guardian. But the potential for disinformation—with this and other uses of AI image generation—is massive. Was this email forwarded to you? Sign up [here](. TOP STORY [TikTok’s new ad product splits revenues 50% with publishers]( TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Condé Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok’s efforts to make the platform more appealing to publishers, even as risks of a US ban loom. [Keep reading]( NEWS AND VIEWS [Meta could be banned from monetizing kids’ data under FTC rule]( Our view: The move would be a blow to Meta and advertisers. Young people are moving away from Facebook, but they’re still on Instagram. And if the proposed rule expands beyond Meta, other social platforms will be in trouble. [White House unveils initiatives to reduce AI risks]( Our view: AI is evolving rapidly and poses a risk without guidelines that protect users from data breaches and misinformation. But officials may not be equipped to enforce regulations at the rate AI is changing. [Microsoft’s Bing Chat AI now open to all, plug-ins coming soon]( Our view: While the chatbot could boost Bing use, it’s not anywhere near replacing Google Search. But the plug-ins are something to watch, since they could demonstrate how the entire internet may soon operate with chatbots. ANALYSIS [Breaking down retail’s ‘new normal of slower growth’]( US retail sales will hit $7.334 trillion this year, according to our forecast, a growth of 3.3% YoY. “Where we’re headed is something of a new normal of slower growth,” said our analyst Zak Stambor. “Consumers are still spending—for now,” said our analyst Sky Canaves. But “Retailers are feeling very vulnerable to [economic] forces and trying to take protective measures.” [Keep reading]( THINGS TO KNOW 👯 [TikTok opens revamped creator fund to all eligible US creatorsÂ]( 💯 [Marketing to Gen Alpha: How to get an A+]( 🤨 [Generative AI emails: A hallucination wrapped in confusion]( 🔥 [Can AI help influencer campaigns reach their full potential?]( ✔️ [Gmail adding blue checkmark to better verify senders]( PODCAST [Behind the Numbers: The Daily]( Spotify surprises itself, AI tools for Google ads, and is Peacock sustainable? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by InMobi. [Listen in]( THE BIG QUESTION Big bucks: Which of the following movies was the first this year to cross the $1 billion mark at the global box office? A) Ant-Man and the Wasp: Quantumania B) The Super Mario Bros. Movie C) John Wick: Chapter 4 D) Creed III [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](