How Gen Alpha differs from Gen Z; ChatGPT for business could cost you

Plus: Amazon, Walmart, and Shopify compete for marketplace dominance [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 3, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meme of the week: ♫ Nobody’s heard from me in months. I’m doing better than I ever was. ♫ [Here’s Frontier Airlines]( using trending Taylor Swift audio in a TikTok playfully making fun of the airline’s budget digs. Call it what you want, yeah, call it what you want to. Was this email forwarded to you? Sign up [here](. TOP STORY [3 ways Gen Alpha is different from Gen Z—and what it means for marketers]( Though it may be tempting to lump Gen Alpha (consumers born after 2013) and Gen Z together, there are several differences between the two that marketers need to understand to effectively target the growing generation. As the second generation of digital natives, Gen Alpha will expect seamless digital experiences and mobile-first approaches. They also have more purchasing power than one might expect, with brand affinity starting around age 7, according to Morning Consult. [Keep reading]( NEWS AND VIEWS [Microsoft could offer private ChatGPT to businesses for big bucks]( Our view: Microsoft will undoubtedly be monetizing ChatGPT for business, it’s just a matter of how. The big promise is privacy, which ChatGPT can’t currently promise, and as a result has been banned by many institutions. [Meta adds new discovery, personalization controls for Facebook Reels]( Our view: If Meta can get Facebook users watching Reels, the social media company can tap into an older demographic that hasn’t totally bought into TikTok yet. [Roku rolls out new ad products in partnership with Microsoft]( Our view: Even if The Roku Channel isn’t a household name yet, Roku’s TVs are. As ad-supported video gets even more popular, Roku’s head start could be an advantage. ANALYSIS [Amazon, Walmart, and Shopify compete in the battle of the marketplaces]( Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players. [Keep reading]( THINGS TO KNOW 🤦 [13 common ChatGPT fails you need to know]( 👤 [FTC won't tolerate generative AI deception in marketing]( 📺 [The future of streaming is ads]( 💬 [‘Chatbots are not the future’]( ⚠️ [BeReal’s latest feature: A curated timeline of celeb users]( PODCAST [Behind the Numbers: Reimagining Retail]( Examples of how retail is using generative AI and the most promising use case in 2025. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Adobe. [Listen in]( THE BIG QUESTION Pass incomplete: Nielsen miscounted Super Bowl viewership this year, according to a statement from Fox Sports. The real figure is ____ previous estimates. A) Higher than B) Lower than C) The same as [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](