How to reach Gen Z; Google defends against ChatGPT

Plus: Colgate-Palmolive on navigating the blend of physical, digital retail [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MAY 1, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling The Met Gala is today, with individual tickets sold for a rumored [$50,000](. The celebrity looks could define the next trend cycle, so maybe consider it a business expense. Or just scroll through red carpet pics with the rest of us. Was this email forwarded to you? Sign up [here](. TOP STORY [The keys to reaching Gen Z on social media, streaming platforms]( As the first digitally native generation, marketers must recognize that what works for older demographics won’t necessarily work for Gen Z. On social media, Gen Z expects brands to understand the different ways they use each channel, while on streaming, content remains king (though price is an important factor). [Keep reading]( NEWS AND VIEWS [Google is beefing up its defense against ChatGPT creator OpenAI]( Our view: Google restructured two AI units to focus on its ChatGPT rivalry. It’s not surprising Google is taking the threat seriously. ChatGPT could challenge Google’s search empire. [Big Tech earnings spark hope for ad turnaround]( Our view: Earnings season has felt optimistic, and for good reason. But Apple’s privacy laws and the deprecation of third-party cookies have fundamentally changed advertising, and it will take a bit more time to adapt. [‘The godfather of AI’ quit Google due to concerns of harm]( Our view: Google and others are racing to stay ahead of AI, but the tech’s unchecked advancement could pose a threat to advertising and beyond. “It is hard to see how you can prevent the bad actors from using it for bad things,” so-called “godfather” Geoffrey Hinton said. ANALYSIS [Colgate-Palmolive on navigating the blend of physical, digital retail]( “The lines between physical and digital experiences are becoming blurred, and businesses need to resource and cater to both adequately,” said Diana Haussling, vice president and general manager of consumer experience and growth at Colgate-Palmolive. Haussling shared some of Colgate’s insights on mastering the “phygital” shelf and how the company kicked off its TikTok presence to help brands navigate the gray area between the physical and digital customer experiences. [Keep reading]( THINGS TO KNOW 🦾 [EU’s AI Act sets tone for generative AI in advertising]( 💔 [Musk severed ChatGPT creator OpenAI’s relationship with Twitter]( 🏞️ [Should marketers care about Twitter rival Bluesky?]( 🗑️ [‘Sludge content’ is the latest form of escapism on TikTok]( 🚫 [Brands allow customers to opt out of Mother’s Day marketing]( PODCAST [Behind the Numbers: The Daily]( A multicurrency TV measurement future, longer mobile video ads, and marketing’s image problem. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by InMobi. [Listen in]( THE BIG QUESTION Bear with us: Haribo introduced a custom print in partnership with which shoe company? A) Converse B) Vans C) Nike D) Hoka [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](