Week in review: ChatGPT predictions, generative AI in marketing, and retail media partnerships

Plus: Social media’s future is ‘blank,’ replacing TikTok and Twitter, and the fight for the car screen [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis [8 analyst predictions on the future of ChatGPT and generative AI in marketing and retail]( “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel. As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet. Here are eight predictions for that not-so-distant future. [Keep reading]( [How marketers should use ChatGPT and generative AI to build campaigns]( ChatGPT and generative AI will transform marketing. Advertisers can use the tech now to help create campaigns, from research to output to iteration. “Nobody should be doing [marketing campaigns] fully manually,” said Mike Kaput, CCO of the Marketing AI Institute. Here are the steps to use AI to build campaigns. [Keep reading]( [5 recent retail media partnerships and why they matter]( As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness. [Keep reading]( INDUSTRY VIEWS Webinar: [Recharting the Digital Customer Journey]( — Learn how to refocus and streamline your customer journey with consumer attention, relevance, and privacy in mind. Sponsored content by Infillion Webinar: [US Digital Ad Spend Outlook]( — Discover which digital media channels are headed for a rebound and which are bracing for a rough patch. Made possible by T-Mobile Advertising Solutions Report: [Retail Media Ad Spending Forecast H1 2023]( — Read about the factors that are driving and hindering growth in retail media ad spending. Presented by LiveIntent Report: [Q1 2023 Digital Video Forecasts and Trends]( — Find out how marketers should approach tapping into the fortunes of video and streaming services. Presented by MNTN PODCAST [Behind the Numbers: The Weekly Listen]( Social media’s future is ‘blank,’ replacing TikTok and Twitter, and the fight for the car screen. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Cint. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](