5 retail media partnerships to watch; Mapping ChatGPT’s maturity

Plus: 46% of US adults support a TikTok ban [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis APRIL 25, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Could your data strategy use a spring cleaning? Find out what types of data collection and targeting techniques are worth your time (and money) at tomorrow’s “The Data Tipping Point” webinar. [Register here](. Was this email forwarded to you? Sign up [here](. TOP STORY [5 recent retail media partnerships and why they matter]( As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness. [Keep reading]( NEWS AND VIEWS [Some 46% of US adults support a TikTok ban, according to WSJ poll]( Our view: The issue is increasingly partisan, with 62% of Republicans favoring a ban compared to 33% of Democrats. The ban could become an even bigger topic as the 2024 election approaches. [People don’t like Snapchat’s My AI feature]( Our view: My AI remains atop users’ chat feed, annoying many. Companies implementing AI tech need to make sure it doesn’t feel rushed out and gimmicky. [Spotify reports strong user growth, slow ad spend]( Our view: Spotify discounted subscriptions to attract new users, an approach that may have hurt its own ad business. If Spotify wants to keep advertisers happy, it needs to get its subscription and podcast strategies sorted. ANALYSIS [Around the world: ChatGPT and generative AI maturity, mapped]( In most regions around the world, high interest in generative AI is being matched by innovations related to the technology, deployment of the tool, and adoption by consumers. But the level of maturity across these three areas is not equal everywhere. Here’s our breakdown of the technology’s state of play in key regions. [Keep reading]( THINGS TO KNOW 👎 [Facebook’s ad system charged customers for ads no one saw]( 📈 [How to set your Meta advertising budgets for maximum results]( 🤖 [A look at how AI will reshape your organization structure]( 🩳 [How to analyze your YouTube Shorts]( 🖼️ [Slack launches Canvas, a docs app that lives inside your chat app]( PODCAST [Behind the Numbers: The Daily]( Measuring in-flight campaigns, Nielsen regains its accreditation, and Netflix struggles to livestream with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Cint. [Listen in]( THE BIG QUESTION Showing up: Which TV show on a streaming platform has spent the most weeks in Nielsen’s top 10 since March 2020? A) Cocomelon B) Grey’s Anatomy C) Schitt’s Creek D) Squid Game E) NCIS [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](