ChatGPT will change how you make money; Generative AI comes to Google Ads

Plus: CTV makes a deal with retail media [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis APRIL 20, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Netflix will ship its last DVD in September, marking the end of an era for the movie rental company turned media empire. The [first DVD shipped by Netflix]( was “Beetlejuice” back in 1998. We hear if you say “Beetlejuice DVD” three times, you may still get one in the mail. Was this email forwarded to you? Sign up [here](. TOP STORY [Answering marketers’ 4 most pressing questions about ChatGPT-based search]( Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies. Here are four pressing questions on how AI will change marketing, and how you can prepare. [Keep reading]( NEWS AND VIEWS [Google to add generative AI to ads]( Our view: AI-powered ads could boost efficiency for advertisers, who will be able to generate images, videos, and text via the tech. But there could be a brand safety issue with the new functionalities. Meanwhile, agencies will need to find new ways to differentiate themselves. [Google employees label AI chatbot Bard ‘worse than useless’]( Our view: Companies worried about consumer trust probably should not release tech its own employees call a “pathological liar.” This news could be disastrous for advertisers worried about brand safety. [Kroger partners with Disney for latest retail media enhancement]( Our view: As retail media matures, expect to see a lot more partnerships between retailers and connected TV (CTV) companies. The deals target audiences based on shopper data, making CTV advertising notably more effective. ANALYSIS [The currency upheaval hits as the TV/CTV market closes in on the $100 billion ad spending milestone]( We forecast US advertisers will spend a combined $86.40 billion on linear and connected TV (CTV) this year—in other words, about 1 in 4 ad dollars will go to ads on the TV glass. But as linear TV ad spending stagnates, networks are incentivized to prove the reach and efficacy of their digital properties. We’re still in the test-and-learn stage, and it’s unclear how many currencies the industry will ultimately support. [The currency upheaval hits as the TV/CTV market closes in on the $100 billion ad spending milestone]( [Keep reading]( THINGS TO KNOW 👻 [Snapchat rolls out chatbot powered by ChatGPT to all users]( 🧠[The secret list of websites that make ChatGPT sound smart]( 🗣️ [Is voice AI the future for creating audio ads?]( 🐦 [Microsoft drops Twitter from its advertising platform]( 🎞️ [How TikTok has changed the way film directors work]( PODCAST [Behind the Numbers: The Daily]( How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Cint. [Listen in]( THE BIG QUESTION Screen time: True or false? Latin America is the second-most penetrated digital video market in the world, behind only North America. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](