5 charts preparing marketers for the rest of 2023; What ChatGPT means for Microsoft’s advertising

Plus: Ad tiers are gaining popularity in the US, suggesting pent-up demand [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis APRIL 17, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Netflix delayed its second-ever live event, a “[Love Is Blind](” cast reunion, last night. The blunder was a win for rival HBO Max (soon to be just Max) where episodes of “Succession” and “Barry” premiered on time. Cue the “Succession” theme music. Was this email forwarded to you? Sign up [here](. TOP STORY [ChatGPT, TikTok ban, and more: 5 charts to prepare marketers for the rest of 2023]( Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it’s exploding), and more. [ChatGPT, TikTok ban, and more: 5 charts to prepare marketers for the rest of 2023]( [Keep reading]( NEWS AND VIEWS [How ChatGPT will transform Microsoft’s digital ad business]( Our view: Bing will bring search ads into its chat results, labeling them as paid content when a user hovers their mouse over the links. That could make it difficult at first glance for users to tell what’s an ad, which may be good for advertisers, but also may result in a cluttered user experience. [Instagram Reels adds series of creator-focused updates, including ‘trends’ section]( Our view: Instagram wants Reels ready to take over TikTok’s user base in the event of a ban. In the meantime, getting Instagram users to spend more time with the app won’t hurt. [Google speeds up AI search timeline as Samsung eyes switch to Bing]( Our view: Samsung changing its default to the ChatGPT-powered Bing would be a major blow to Google’s search dominance. But launching new updates before they’re error-free could also hurt Google. ANALYSIS [Ad tiers are gaining popularity in the US, suggesting pent-up demand]( US consumers are flocking to low-cost plans with some amount of advertising. In 2022, increases were especially pronounced among ad-supported video-on-demand services, with The Roku Channel, Tubi, Pluto TV, Amazon Freevee, and Crackle all adding viewers and continuing to do so through at least 2027. At the same time, other streaming services with ad plans—including Hulu, Disney+, Paramount+, and Peacock—will see net growth in their viewership through 2027. [Ad tiers for digital video are gaining popularity in the US, suggesting pent-up demand ]( [Keep reading]( THINGS TO KNOW 💬 [CEO confirms OpenAI isn’t training GPT-5 and ‘won’t for some time’]( 🫡 [BuzzFeed, Forbes, and other digital publishers start AI task forces]( 🍔 [How Google may identify and evaluate authors through E-E-A-T]( 🎥 [AMC Networks to launch ad-supported AMC+ tier later this year]( 🐦 [Twitter’s ad business isn’t bouncing back]( PODCAST [Behind the Numbers: The Daily]( US sports betting's explosion, how people feel about owning crypto, and Substack’s new Notes feature. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Cint. [Listen in]( THE BIG QUESTION See TV: Roku accounts for what percentage of US programmatic connected TV advertising? A) 10% B) 25% C) 40% D) 50% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](