How to use ChatGPT for social; New bill targets Google, Meta ad empires

Plus: 3 ways retail media networks can navigate the tension between ads and CX [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis APRIL 3, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Apple’s new iOS has [31 new emojis](, including a moose, a goose, and a donkey on the loose. (It’s a normal donkey but bear with us for the rhyme.) Of course, if you haven’t updated your operating system yet, you’ll just see 31 new blank squares. Was this email forwarded to you? Sign up [here](. TOP STORY [6 tips for using ChatGPT and other AI in social media campaigns]( Social media ad spend declined in the second half of 2022, and the category will make up a shrinking slice of total digital ad spend in the US this year, according to our forecast. But brands still need a social media presence. That’s where AI and ChatGPT can help. Here are six uses for generative AI in organic social campaigns. [Keep reading]( NEWS AND VIEWS [US lawmakers introduce bill aimed at Google, Facebook ad clout]( Our view: The bill would require ad divestments from Google and Meta as Congress continues cracking down on Big Tech. [Short-form video to take spotlight at NewFronts]( Our view: TikTok will have to reassure advertisers that it’s still a platform worth investing in at NewFronts. Meta and YouTube will position themselves as the safer alternatives. [ByteDance matches Tencent’s $80 billion sales after TikTok boom]( Our view: ByteDance's growth rate outpaced Meta and Amazon, and matched Tencent's revenues. The company's continued success in the face of regulatory challenges could boost investor confidence. ANALYSIS [3 ways retail media networks can navigate the tension between ads and CX]( An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers’ core competency of delivering exceptional CX is now being pitted against their own retail media networks’ desire to expand their digital advertising surface area to capture high-margin revenues. [3 ways retail media networks can navigate the tension between ads and CX]( [Keep reading]( THINGS TO KNOW 💥 [Netflix’s approach shifts, pushing content that can ‘pop’]( 🎙️ [Podcast companies turn to YouTube to build scale, discoverability]( 🤖 [How AI can moderate content and protect your brand]( 📰 [Senators reintroduce bill requiring platforms to subsidize news]( 🚫 [Italian minister says country's ban on ChatGPT is excessive]( PODCAST [Behind the Numbers: The Daily]( Streaming TV's price ceiling, Roblox's new ad rules, and why Walmart+ resonates with affluent consumers. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Cint. [Listen in]( THE BIG QUESTION True or false? US identity solutions and services spending will top $10 billion this year. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](