4 uses for ChatGPT in content marketing; Tips for using clean rooms

Plus: Google’s new ad transparency center, Bing gets more ads [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MARCH 31, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling In case you missed our Shoptalk coverage this week, we’ve got your back. [Click here]( to download our roundup of Q&As from Shoptalk speakers on the topics and trends at this year’s show. Made possible by Roundel. Was this email forwarded to you? Sign up[here](. TOP STORY [3 tips on data clean room strategies from Disney, Publicis Groupe, and Habu]( Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view. [Keep reading]( NEWS AND VIEWS [Google’s new ad transparency center will track a brand’s previous ads]( Our view: Google wants to build trust with its advertisers to avoid the “[downgrade](” in advertising users have noticed. [Microsoft’s Bing chatbot is getting more ads]( Our view: Putting ads in Bing chat responses would theoretically be good news for publishers, who would get a share when ads are featured in content sourced from them. But it could turn users off from adopting Bing, which already holds just a fraction of total search share. [Meta to let users opt out of some targeted ads in Europe](Our view: EU privacy laws are another hit to Meta, whose worldwide ad business fell by 2% last year, according to our data. Regulations compound with fallout from AppTrackingTransparency to make Meta a less appealing place to advertise. ANALYSIS [4 promising use cases for generative AI in content marketing]( A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content. [4 promising use cases for generative AI in content marketing ]( [Keep reading]( THINGS TO KNOW 🧠[Florida bill requiring social media mental health warnings advances]( 💃 [How ByteDance and Meta are responding to a possible TikTok ban]( 😴 [The digital media rollup dream is dead. It’s all about brand strength]( 🦾 [Using AI to improve customer service and drive long-term growth]( 🤖 [5 must-know Reddit Ads tactics for B2B marketers]( PODCAST [Behind the Numbers: The Daily]( Has TikTok broken social media, how much time online is spent on social, and Meta's AR and VR plans. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Meltwater. [Listen in]( THE BIG QUESTION The finish line: What was the average connected TV (CTV) video completion rate worldwide in the second quarter of 2022? A) 80% B) 88% C) 92% D) 98% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](