The ChatGPT gold rush; TikTok on shakier ground than ever

Plus: Google announces new Discovery ad features [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MARCH 24, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Some Twitter users can post 4,000 character tweets now. That’s too long. What if this email salutation was 4,000 characters long? Readers would give up! We’ve elected not to extend this intro another 3,745 characters just to prove a point. You’re welcome. TOP STORY [The ChatGPT gold rush: What evolving AI tech means for the future]( Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI’s current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat’s AI chatbot and GPT-4) and predictions for the tech’s evolution. [Keep reading]( NEWS AND VIEWS [TikTok CEO Shou Chew testified before the House to mixed reactions]( Our view: House members grilled Shou Chew for hours on everything from data privacy to child safety to Chinese spying allegations. Lawmakers were unconvinced by Chew’s defense, but banning TikTok will be an uphill battle. [OpenAI is massively expanding ChatGPT’s capabilities to let it browse the web and more]( Our view: ChatGPT-type generative AI is already being integrated into everything people do on the internet. Marketers should pay close attention to the plugins its created for sites like OpenTable, Kayak, and Klarna Shopping. [Google announces new Discovery ad features]( Our view: Google’s boasting improved layouts and better measurement to push conversion rates. As ad budgets are squeezed, the tech company is working to convince marketers that its ads are worth buying. ANALYSIS [The largest ecommerce categories will lose share as emerging categories grow over the next few years]( Two categories have dominated ecommerce sales: apparel and accessories and computer and consumer electronics. But in the future, ecommerce will be more evenly spread among categories like furniture and home furnishings and health and personal care. [In the years ahead, the largest ecommerce categories will lose share as emerging categories grow]( [Keep reading]( THINGS TO KNOW 🍏 [Apple to spend $1 billion annually on movies]( 😨 [​4 fearful strategies for brands to avoid during a recession]( 🥗 [4 tips from expert agencies doing native advertising right]( 🧒 [Utah passes social media regulations aimed at protecting minors]( 🐦 [Twitter will kill ‘legacy’ blue checks on April 1]( PODCAST [Behind the Numbers: The Weekly Listen]( Is Amazon in trouble, Uber’s next ad venture, and keeping old brands (like Clue) alive. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Meltwater. [Listen in]( THE BIG QUESTION Makes cents: For every hour a user spends on the app, how much does TikTok make in US ad revenues? A) $0.07 B) $0.24 C) $1.00 D) $3.21 [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](