Video ad momentum in 5 charts; GPT-4 enters the chat

Plus: Google announced AI feature, where Gen Z gets its news [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MARCH 15, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meme of the moment: The past two weeks have been all about TikTok’s viral beauty filter, Bold Glamour, which does a scarily good job at transforming users’ faces into a glam mask. The filter has been [criticized for upholding unrealistic beauty standards](, but the more chilling thing about it is just how realistic these filters have become. Check it out [here](. TOP STORY [5 charts on video marketing’s momentum]( This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of [retail media networks’ video opportunity](. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. [5 charts on video marketing’s momentum]( [Keep reading]( NEWS AND VIEWS [GPT-4 is officially here and already being used by Bing]( Our view: Generative AI is evolving fast. OpenAI already outlined some business cases for GPT-4. Expect to see even more use among retailers, marketers, apps, and everything in between. [Google announces AI features in Gmail, Docs, and more to rival Microsoft]( Our view: As generative AI improves, incorporating it into productivity tools will transition from a bonus feature to an expected function. Google’s moves are necessary, and show it’s racing Microsoft for total AI adoption. [Meta acknowledges ‘new economic reality,’ announces additional layoffs and strategy shift]( Our view: “Meta had become a very complex and manager-heavy organization,” said our analyst Debra Aho Williamson. “I’m sure he is aware of just how much these layoffs—not to mention the additional operating efficiencies he discussed—is going to test his credibility and vision as a leader.” ANALYSIS [6 tips for brands navigating the complexities of retail media networks]( Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are [using multiple networks](, according to the Association of National Advertisers, but data and analytics aren’t standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right. [Keep reading]( THINGS TO KNOW 🧑‍🔬 [TikTok introduces a feed for STEM content]( 🔤 [Alphabet-backed Anthropic releases OpenAI competitor]( 🐦 [What marketers need to know about Facebook’s Twitter rival]( 👴🏾 [How to reach older demographics on social media]( ☕ [What happened with Silicon Valley Bank? This TikTok explains]( PODCAST [Behind the Numbers: Reimagining Retail]( The latest retailer earnings checkup, and the best and most concerning performance awards. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers: Reimagining Retail” is made possible by Ibotta Performance Network. [Listen in]( THE BIG QUESTION Newsflash: Which platform does Gen Z prefer for news? A) Google B) TikTok C) YouTube D) Twitter [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](