Improve your Performance Max campaigns; Netflix reviews ad strategy

Plus: HelloFresh’s recipe for making creative ad campaigns [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis March 14, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Happy Pi Day! The holiday celebrating 3.14 also falls on Albert Einstein’s birthday. It’s the perfect holiday for doing some math and baking some dessert, possibly at the same time! Some of our newsletter team’s favorite pies are key lime, strawberry rhubarb, apple (without the cheese, please), pecan, and spanakopita. TOP STORY [6 steps to creating a better Performance Max campaign with Google]( As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets. [Keep reading]( NEWS AND VIEWS [Netflix gets cold feet around its Microsoft partnership]( Our view: Netflix’s ad launch has been underwhelming, so it’s no surprise that the platform is exploring its options. If Netflix does want to tough it out in the advertising world on its own, it has to act fast, either by beginning development on ad tech immediately or by looking to acquire an ad tech company it can build off of. [Are ChatGPT and generative AI overhyped?]( Our view: For every story about creative uses, there’s another about scammers, plagiarism, and bias. Concerns are mounting after [Microsoft laid off]( one of its responsible AI teams. Still, the tech will likely change the way people search and create content, and marketers need to stay ready. [Roku, Roblox, and others disclose their exposure to SVB in SEC filings]( Our view: Like other Silicon Valley Bank customers, Roku and Roblox’s assets are covered. Roku had close to $2 billion in SVB that were “largely uninsured,” meaning without FDIC action, SVB’s failure could have been detrimental for Roku. ANALYSIS [HelloFresh’s recipe for making creative ad campaigns]( Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back. [Keep reading]( THINGS TO KNOW 🎨 [Meta announces plans to stop working on NFTs]( 📺 [Best Buy extends targeted ad program to streaming TV]( 🔎 [Bing Search featured answers might be replaced by Bing Chat]( 🚦 [How to successfully scale your content marketing and grow traffic]( 🤖 [A robotic revolution? How AI is changing the PR industry]( 👨‍👩‍👦 [Influencer parents and the kids whose childhood became content]( PODCAST [Behind the Numbers: The Daily]( The digital patient journey, health data for ad targeting, and Best Buy teams up with Atrium Health. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Meltwater. [Listen in]( THE BIG QUESTION Positively plugged in: What US generation is most likely to say social media has had a positive impact on their mental health? A) Gen Z B) Millennials C) Gen X D) Baby boomers [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](