Movado talks Amazon’s retail media, CTV; Google VP: Generative AI in ‘early days’

Plus: Temu is seeing unprecedented ecommerce growth [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MARCH 8, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meme of the moment: Do you or do you not [feel bonita](? That’s what everyone on TikTok is asking. Check out some of the [155,000 posts]( using the sound, and see if your brand could benefit from feeling bonita. TOP STORY [How Movado leverages Amazon’s retail media network with CTV ads]( What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers. [How Movado leverages Amazon’s retail media network with CTV ads]( [Keep reading]( NEWS AND VIEWS [Google’s VP of global ads: ‘It’s very early days for generative AI’]( Our view: The conversation covered antitrust claims against Google, though Dan Taylor worked to dissuade publisher concerns. Taylor also said it’s “very early days” for concerns about publishers overusing AI-generated content, though with Google using generative AI, publishers can’t be too far behind. [Google: ‘Bard is not Search’]( Our view: Google appeared to introduce Bard in response to Microsoft’s new Bing, and users are asking it questions like Search. It seems like Google is stating Bard isn’t Search so that if there are errors in its results, Google has its bases covered. [Skeptical investors worry whether advances in AI will make money]( Our view: Investors have been burned with crypto, NFTs, and the metaverse, so it’s fair to have concerns about AI. But whether or not startups get funding, Big Tech is already using AI, so consumers can definitely expect to see more. ANALYSIS [Temu is seeing unprecedented ecommerce growth. How seriously should we take it?]( The etailer was No. 12 in holiday traffic in the US last year. With a strong paid media strategy and lots of visibility on TikTok, will Temu be the next Shein or the next Wish.com? [Temu is seeing unprecedented ecommerce growth—how seriously should we take it?]( [Keep reading]( THINGS TO KNOW 🌱 [Use of AI for SEO and content to grow 5x this year]( 🚫 [The Biden administration shifts TikTok approach, endorses billÂ]( 🦾 [How Google’s caution of AI gave Microsoft an opening]( 💬 [Facebook tests bringing back in-app messaging features]( 🤖 [How Reddit is getting simpler—and dealing with TikTok]( ▶️ [YouTube removing overlay ads on videos]( ✈️ [Performance Max for travel goals can help reach more guests]( PODCAST [Behind the Numbers: Reimagining Retail]( The Live Summit Game Show—Economic uncertainty, resale value, and AR shopping. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers: Reimagining Retail” is made possible by Ibotta Performance Network. [Listen in]( THE BIG QUESTION Going viral: In 2022, TikTok became the most popular platform for originating memes, unseating which longtime leader? A) YouTube B) Reddit C) Twitter D) Instagram [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](