This week's top stories

Display advertising in 5 charts; 4 tips on agile marketing [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis [Display advertising in 5 charts: From programmatic to retail media]( US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023. [Display advertising in 5 charts: From programmatic to retail media]( [Keep reading]( [4 tips for creating an agile marketing team]( Marketers tend to be either too rigid in their planning or too reactive, lacking a clear focus. With agile marketing methods, teams can find a sweet spot between the two to become flexible and collaborative while reaching shared business goals. [Keep reading]( [Sluggish FLEDGE adoption doesn’t bode well as the advertising industry barrels toward cookie deprecation]( A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024. [Keep reading]( INDUSTRY VIEWS Webinar: [Unleash the $45 Billion Retail Media Potential With Clean Rooms]( — Discover how retail media is empowering marketers to master the full potential of their first-party data with data clean rooms. Sponsored content by InfoSum Report: [Global Retail Ecommerce Forecast]( — Learn about the top 10 ecommerce markets and the trends that are driving the narrowing gap between ecommerce and overall retail sales. Presented by ChannelAdvisor, a CommerceHub company We need your help! If you’re an advertiser or media buyer familiar with retail media networks, we’d love your input. Take our [survey](, and we’ll make sure we share the results with you as a thank you for your participation. [Behind the Numbers: The Weekly Listen]( Time for Google to spin off YouTube, sentiment around targeted ads, and a TikTok car app. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Meltwater. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](