4 agile marketing tips; FTC warns marketers on AI claims

Google takes aim at invalid CTV traffic [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis MARCH 1, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Jen King On this day in 1790, the first US census was authorized. You could call the 1790 US census “the original third-party data,” although the data had some flaws, considering [it really only counted white males](. TOP STORY [4 tips for creating an agile marketing team]( Marketers tend to be either too rigid in their planning or too reactive, lacking a clear focus. With agile marketing methods, teams can find a sweet spot between the two to become flexible and collaborative while reaching shared business goals. [Keep reading]( NEWS AND VIEWS [Google takes aim at invalid CTV traffic, endorsing IAB guidelines]( Our view: CTV measurement woes are not new. But as the channel’s advertising growth skyrockets, moves to tackle these issues are accelerating. [TikTok’s gift to marketers: An audio library]( Our view: Now that marketing teams are getting serious about shifting budgets to the hottest social media platform, the company is giving them more options to make marketing content sing. [Meta’s AI-driven advertising system splits marketers]( Our view: Pushes by big platforms to shift to AI-driven ad formats have already riled marketers (thank you, Google). While the data suggests these formats perform well, performance marketers just don’t like having less control over their campaigns. REPORT [In 2023, total retail sales growth worldwide will muddle through at just under 4%]( Inflation and a lackluster economy—especially in China, where massive growth is slowing—play into the slowdown of global retail sales this year. [In 2023, total retail sales growth worldwide will muddle through at just under 4%]( [Keep reading]( THINGS TO KNOW ✔️ [FTC: Marketers, keep your AI claims in checkÂ]( 🎯 [LinkedIn adds new attributes for ads using interest targeting]( 🚘 [TikTok featured in Volkswagen, Audi, and Porsche’s in-car app store]( 👬 [How to transition away from Google Ads similar audience segments]( 👎 [What to know about account-level negative keywords]( 🆘 [How Google’s ‘Helpful Content System’ update affects search results]( 🤖 [25 ChatGPT examples for marketers]( PODCAST [Behind the Numbers: Reimagining Retail]( What today's customer journey looks like and the top personal frustrations with it. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers: Reimagining Retail” is made possible by Ibotta. [Listen in]( THE BIG QUESTION Appetizing: By how much will mobile app install ad spending increase in the US this year? A) 8.7% B) 12.3% C) 13.1% D) 15.5% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](