Display advertising in 5 charts; Generative AI’s impact on agencies

Biden’s efforts to break up Big Tech hit challenges [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis FEBRUARY 28, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Hungry for more? Come to our second “Attention!” summit this Friday, March 3, to learn how Walmart, e.l.f. Beauty, Ghirardelli, and others seize the retail media opportunity. [Sign up for free today](. TOP STORY [Display advertising in 5 charts: From programmatic to retail media]( US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023. [Display advertising in 5 charts: From programmatic to retail media]( [Keep reading]( NEWS AND VIEWS [Biden’s efforts to break up Big Tech hit challenges]( Our view: With Republicans controlling Congress, it’s unlikely that Big Tech companies will be broken up anytime soon. As for what happens in the courts, Google has a lot to lose if its ad business is fragmented, meaning it will keep investing heavily in its legal team. [Google launched 2 new asset creation and customer acquisition tools]( Our view: Google’s “automatically created assets” take pressure off of advertisers, which could be extremely enticing as ad budgets face continued strain. [Brands see Black History Month as opportunity to make long-term commitments over short-term sales]( Our view: To court consumers who value inclusivity, brands are increasing their selection of Black-owned brands and making other long-term investments, rather than short-term, performative actions. REPORT [Where will generative AI have the biggest impact in retail?]( Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector, especially in mobile, social, and voice commerce. [Keep reading]( THINGS TO KNOW 🚫 [New TikTok ban poised to advance in Congress]( ✍️ [How generative AI is changing creative and media agencies]( 📝 [For chat-based AI, we’re all once again tech companies’ guinea pigs]( ⚠️ [Meta backs new platform to prevent ‘sextortion’ of teens]( 🌎 [Dude Perfect conquered YouTube, now they want the world]( 📈 [FuboTV stock jumps after narrower expected loss and revenue win]( PODCAST [Behind the Numbers: The Daily]( Lessons from the DTC/commerce world, more Twitter layoffs, and how Pinterest is getting on. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( "Behind the Numbers" is made possible by Tinuiti. [Listen in]( THE BIG QUESTION The social age: True or false? US adults ages 18 to 24 have the highest rate of social network use. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](