Gen Z loves Apple; DOJ investigates Google Maps

Plus: Retail Media 2.0, social media pay to play [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis FEBRUARY 24, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Got Silk? Nostalgia meets nepotism in the plant-based milk company’s new [Nextmilk campaign](. The ads are a riff on the old Got Milk ads by featuring children of big celebs wearing the familiar milk mustaches. The more things seem to change … TOP STORY [Gen Z loves Apple. What does that mean for its ad business?]( Some 34% of iPhone users are members of Gen Z, while just 10% of Samsung phone users are, according to Attain. Outlook for Apple is positive as Gen Z’s spending power increases. The tech company’s worldwide ad revenues will break $10 billion next year, according to our forecast. [Gen Z loves Apple, which should help tech giant expand its advertising business]( [Keep reading]( NEWS AND VIEWS [DOJ investigates Google Maps for antitrust violations]( Our view: Antitrust probes aren’t new for Google, but they are for its Maps functionality. Maps is becoming a bigger player for both advertising and partnering with ride-sharing companies, so it makes sense that it would be raising eyebrows now. [Social media platforms are increasingly pay to play]( Our view: Twitter’s paid verification model seemed silly a few months ago, but Meta Verified will make the business model feel more common. We may be on the precipice of having to buy into social media, while actual identity verification could struggle as a byproduct. [Microsoft has been testing Bing chatbot ‘Sydney’ for years]( Our view: Microsoft’s moves in partnership with OpenAI have felt rushed over the past few months, but chatbot-powered search has been a long time coming—which makes it even scarier that we’re still seeing factual errors in results. ANALYSIS [Get ready for Retail Media 2.0]( If the “Retail Media 1.0” era was primarily about search-driven ecommerce, then Retail Media 2.0 ([with credit to Peter Moustakerski]() will be about moving up the funnel and across retail channels. Find out more from our analyst Andrew Lipsman. [Get ready for Retail Media 2.0: Why 2023 will be retail media’s inflection point ]( [Keep reading]( Learn more about opportunities in retail media at our “Attention!” summit March 3. [Register now](. THINGS TO KNOW 💲 [Google’s Bard AI could cost 10x traditional keyword search]( 🤝 [DOJ preps antitrust suit to block Adobe’s $20 billion Figma deal]( 📺 [Netflix cuts subscription prices in over 30 countries]( 🌎 [YouTube expands multilanguage audio tracks to more creators]( 🤖 [JPMorgan restricts employee use of ChatGPT]( ✏️ [Google bringing Magic Eraser to all Google One subscribers]( 📧 [Using data, AI to maximize email engagement and personalization]( PODCAST [Behind the Numbers: The Weekly Listen]( Is Twitter getting worse, digitally possessing a live player, and does Airbnb reflect travel? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( THE BIG QUESTION Listen up: How much time per day will the average listener spend tuning into podcasts this year? A) 20 minutes B) 1 hour C) 2 hours D) 3 hours [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](