Microsoft’s ad moves in 5 charts; Why TikTok engagement is high

Plus: 5 things to know about the creator economy in 2023 [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis February 23, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Retail media exploded from a $1 billion market to a $30 billion one in just five years. Want to learn more from brands like Walmart, e.l.f. Beauty, and Hershey on how to leverage retail media to drive incremental change? Join us at our free “Attention!” summit March 3. [Sign up today](! TOP STORY [Microsoft’s advertising moves in 5 charts]( Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves. [Microsoft’s advertising moves in 5 charts]( [Keep reading]( NEWS AND VIEWS [Social media engagement is flatlining—except on TikTok]( Our view: TikTok isn’t exactly social media—it’s social entertainment. The platform has already proven itself as a contender against the likes of Facebook, Instagram, and Twitter. Now it’s competing with video platforms like YouTube and Netflix. [SCOTUS hears argument against Twitter as Sec. 230 cases continue]( Our view: Like Gonzalez v. Google, Twitter v. Taamneh could upend the internet if the Court rules that platforms hold responsibility for violent attacks. [Spotify launches AI-powered ‘DJ’](; [YouTube announces algorithmic “Radio Builder”]( Our view: Almost paralleling Google’s and Microsoft’s AI search race, YouTube and Spotify are in competition over whose algorithmic playlist tool will win. Spotify’s tool is even powered by OpenAI, the same company behind the new Bing. ANALYSIS [5 things to know about the creator economy in 2023]( It could be worth more than $100 billion, but investment is slowing. Our analyst Jasmine Enberg shares what marketers need to know about the creator economy for successful partnerships this year. [Keep reading]( THINGS TO KNOW 🔍 [Google’s sixth product update is here]( 🔒 [The battle over Americans’ online privacy is landing on states]( 🚫 [European Commission bans TikTok from corporate devices]( ✂️ [Meta to cut thousands of jobs after CEO predicted no more layoffs]( 🗞️ [WhatsApp experimenting with private newsletter tool]( 💃 [5 reasons why marketers should consider TikTok for B2B]( ▶️ [5 ways to adapt social media ads for native]( PODCAST [Behind the Numbers: The Daily]( What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( THE BIG QUESTION Channel change: What year do we project retail media ad spend will surpass linear TV ad spend? A) 2023 B) 2024 C) 2025 D) 2026 [Get the answer]( Learn more about [retail media trends at our “Attention!” summit March 3](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](