Amazon’s ‘worrying’ ad trend; TikTok revamps creator program

Plus: Mobile app install ad spending spiked by 24.8% last year [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis FEBRUARY 21, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Happy Mardi Gras to lovers of beads, king cake, and bedazzled costumes. And while egg prices have boosted the price of baked goods, inflation hasn’t taken a toll on those [little plastic babies]( they put in king cakes just yet. TOP STORY [The good, the bad, the ugly: Zooming in on Amazon’s Q4 results]( In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4. [Keep reading]( NEWS AND VIEWS [TikTok introduces revamped creator program]( Our view: Many TikTok creators have complained about low returns on videos. If TikTok wants to remain competitive with copycats like YouTube Shorts and Instagram Reels, it needs to keep creators happy. [Bing was ‘reckless’ to release AI search]( Our view: Both Microsoft and Google have made choices in the last week that will leave some consumers wary of AI search. Search companies have a responsibility to present accurate data, but excitement about AI could overpower caution. [Large social media platforms disclose user figures in EU]( Our view: The EU is stricter than the US when it comes to social media, but Big Tech isn’t leaving Europe any time soon. Increased transparency could hurt TikTok in particular, which is already in hot water over privacy concerns. REPORT [Mobile app install ad spending spiked by 24.8% last year. This year, growth will be 15.5%]( Overall digital ad spending growth will be 12.0% in 2023, we estimate. Apple is both driving and gaining the most. Find out what we predict that means for Apple, Google, and Meta. [Keep reading]( THINGS TO KNOW ⚖️ [The Supreme Court battle for Section 230 has begun]( 💬 [Bing limits chat sessions as AI tools are ‘somewhat broken’]( ✔️ [Meta rolling out paid verification subscription service]( 📺 [4 tips to get the most out of CTV advertising]( 🍎 [Apple launches new ‘Car Key Tests’ app for iPhone as adoption lags]( 🎮 [Microsoft signs 10-year deal to bring CoD and more to Nintendo]( PODCAST [Behind the Numbers: The Daily]( What 2023 has in store for Spotify, how folks consume podcasts, and Tubi’s ceiling. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( THE BIG QUESTION Social status: Put the following social media platforms in order by percentage of US Gen Z users. A) TikTok B) YouTube C) Instagram D) Snapchat [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](