Can Bing beat Google in the race to AI search?

Plus: How to think about Super Bowl advertising [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis FEBRUARY 8, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling The “Attention!” summit is back. Join us on Friday, March 3, for analyst and brand insights on retail media, social advertising, and more. Learn from brands like Movado and Hershey on how to make your marketing budget work for you. [Sign up for the free event today](! TOP STORY [Microsoft’s new and improved AI-powered Bing could pose a search threat to Google]( Google and Microsoft are officially in a race for AI-powered relevance, with both giants aiming to become the biggest chatbot search option. ChatGPT has buzz, but Bing does not, which means Microsoft will have to work from behind to attract new users. [Keep reading]( NEWS AND VIEWS [Here’s a test of Microsoft’s new ChatGPT-powered Bing]( Our view: Beyond being a risk to Google, the new Bing poses a risk to publishers. The chatbot scours the internet for answers, giving searchers little reason to click into links. [Tabasco is still hot on influencer marketing]( Our view: Tabasco leverages social media to “stay relevant,” but also because it's a comparatively inexpensive way to reach a lot of customers. Building fans (or returning customers) is more important than reaching one-time buyers. [Meta is ‘flattening’ its workforce]( Our view: Just a week after Mark Zuckerberg deemed 2023 the “year of efficiency,” the company is reportedly encouraging managers and directors to leave or become individual contributors. The Facebook parent is likely trying to avoid another round of layoffs this spring. ANALYSIS [5 charts to change the way you think about Super Bowl advertising]( This year’s Super Bowl ads will be defined by big stunts, from [FanDuel’s live Gronk field goal attempt]( (we won’t be betting on this) to whatever M&M’s is doing with “[Ma&Ya’s candy coated clam bites](” (these we would bet on). Here are five charts on Super Bowl advertising. [5 charts to change the way you think about Super Bowl advertising]( [Keep reading]( THINGS TO KNOW 🔍 [Will the new Bing create more opportunities for advertisers? Maybe]( 🐘 [Mastodon’s active users falls by more than 1 million]( ❌ [Google Search advocate asks whether SEO will be dead in 2 years]( 💬 [WhatsApp brings new features to status updates for iOS and Android]( 🌊 [Baidu surges as hope mounts over Chinese answer to ChatGPT]( 💻 [Biden rallies against Big Tech in State of the Union address]( PODCAST [Behind the Numbers: Reimagining Retail]( Breakout brands in CPG, and the reasons for their success. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Feeling lucky? What percentage of worldwide search ad spend will go to Google this year? A) 20% B) 40% C) 60% D) 80% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](