5 charts on why change is good for B2B; YouTube Shorts skyrocket

Plus: Video now accounts for over half of all social network ad revenues [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis FEBRUARY 6, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling TikTok is testing a way for users to “[reset](” their For You page, in the event the algorithm has taken you in the wrong direction. That’s good news for those of us whose FYPs are full of terrible cooking videos and bizarre life hacks. TOP STORY [The evolution of B2B marketing in 5 charts]( B2B marketing is shifting to become more customer-focused and digitally oriented, which means the processes, people, and technology of B2B companies all need to follow suit. Here are five charts to help you stay ahead of the curve. [The evolution of B2B marketing in 5 charts ]( [Keep reading]( NEWS AND VIEWS [YouTube Shorts surpass 50 billion daily views]( Our view: Views are up from 30 billion a year ago. That’s good news for YouTube, which just allowed creators to generate ad revenues from Shorts this month. After a rough Q4 for ad revenues, Alphabet needs the win from its TikTok copycat. [‘Snap still has work to do to educate advertisers on AR’]( Our view: Snapchat offers a huge augmented reality (AR) opportunity, but advertisers don’t know how to leverage it. Even though Snap is the trendsetter, it’s moot if advertisers only see it as a sandbox. [AI tools coming to Google Search ‘very soon,’ CEO says]( Our view: Google needs to release ChatGPT-like tools to stay ahead. But Google has more to lose than OpenAI if its AI surfaces disinformation. ANALYSIS [Video now accounts for over half of all social network ad revenues]( Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated. [Video now accounts for over half of all social network ad revenues]( [Keep reading]( THINGS TO KNOW 🏪 [Get ready for ads in the Microsoft Store]( 💬 [How ChatGPT kicked off an AI arms race]( 🏰 [Disney’s Iger returns to familiar stage, but with different challenges]( 🏈 [Amazon content spend surged to $16.6B in 2022]( 🎶 [Some advertisers take wait-and-see approach to TikTok’s search ads]( PODCAST [Behind the Numbers: The Daily]( How helpful has Netflix’s ad-supported tier been, Peacock gains traction, and the subscriptions ceiling. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( THE BIG QUESTION Rock on: Software company Workday’s Super Bowl commercial features which 1970s-era rock star? A) Elton John B) Bruce Springsteen C) Gene Simmons D) Ozzy Osbourne [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](