Disney+ gets better ad targeting; Improving CX

Plus: Colleges ban TikTok but students, educators push back [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JANUARY 24, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Jen King M&M’s is [taking a break]( from [spokescandies](. The brand didn’t say how long its mascots will be on break, but it’s possible the whole move is a Super Bowl ad stunt. We’ll be watching out for the charismatic candies next month. TOP STORY [Hulu’s ad targeting capabilities are coming to Disney+]( Disney+ will have access to Hulu’s full suite of ad products by July. Disney is attempting to streamline and automate its back-end ad tech to give the company a leg up over Netflix, which has been struggling since launching its ad tier at the end of last year. [Keep reading]( ANALYSIS [How to improve the CX in 5 charts]( Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer and, ideally, helping your bottom line, especially as consumer spend slows. In these charts, we outline why you should be focusing on the customer experience and how to make it best in class. [How to improve the CX in 5 charts]( [Keep reading]( ANALYSIS [Colleges ban TikTok but students, educators push back]( More than a dozen universities have banned the social media platform over fears about the Chinese-owned app sharing user data. In a move that surprises no one, students have objected. For reference, we estimate that at least 61.3% of Gen Zers in the US use TikTok at least once a month. Professors also object, saying TikTok allows them to teach in new, fun ways. [Keep reading]( NEWS AND VIEWS ‎‍⚖️ [SCOTUS delays decision on Texas, Florida social media cases.]( The court is still set to hear other cases that could alter how social platforms operate.  👋 [Google Optimize to bid farewell in September.]( The ability to A/B test for web and app user experience will be impacted. Google Analytics 4 will take over from there.   💻 [Microsoft invests billions more into OpenAI partnership.]( Microsoft’s third investment round will support further commercialization of advanced AI tools.  🍎 [An Apple a day keeps the layoffs away?]( Here are three likely reasons Apple has avoided layoffs. 🧳 [Luggage-maker Away to increase marketing budget.]( Away’s new CMO will make the most of the travel sector’s recovery. 🤖 [Cnet hits the brakes on AI-written articles.]( But only until all the bad press subsides. 🌶️ [Add this to your Super Bowl snack roster:]( Mountain Dew’s new Baja Blast-flavored hot sauce.  💸 [Are over-the-top influencer trips outdated?]( Tarte Cosmetics is under fire for hosting a ritzy Dubai event amid global economic uncertainty. PODCAST [Behind the Numbers: The Daily]( 2023 B2B marketing trends—Influencer marketing in business, buyers reject traditional B2B, and more. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( THE BIG QUESTION The Super Bowl is inching closer and closer, so let's rewind with a throwback quiz from last week. FanDuel’s first-ever Super Bowl ad will feature a live field goal kick from which football superstar? A) Tom Brady B) Rob Gronkowski C) Peyton Manning D) Desmond Howard [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](