Spotlight: Top White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [Context, Creative & Attention: A Powerful Fusion]() The realities of a cookie-less future are fast approaching. Advertisers are seizing the opportunity to evolve by exploring advertising solutions that don’t rely on invasive tracking and identifiers. Could a fusion of contextual and attention technologies hold the key to maximising advertising impact in an increasingly crowded attention economy? In [this whitepaper]() from Playground xyz, global leaders in attention-based advertising, you’ll learn: - How attention can act as a feedback loop on contextual relevance - Whether the relationship between context, creative and attention can be optimised - Key takeaways on how advertisers can begin benefiting right now [Download the Whitepaper]() [ANALYST REPORT: Digital Video Trends Set to Explode]() Whether you look at it as consumers’ worst nightmare or marketers’ greatest dream, the era of advertising on streaming services like Netflix and Disney+ is finally here. Learn how much advertisers will spend on subscription services, why advertisers should be paying closer attention to Netflix’s new advertising offerings, where streaming services are experimenting with content production, and how to view consumers’ ad tolerance. [Download Now]() Presented by "eMarketer FYI" sponsored mailings are strictly controlled and distributed by Insider Intelligence. [Click here](/ODY3LVNMRy05MDEAAAGJfo3558Wc6BmLDTZVqe7aCzSlnocUh2GuqwQAUKxGN96YcgTTJPAH-HSMFMmxskuCzARNt2Q=) to unsubscribe from future "eMarketer FYI" mailings or to manage your email preferences. ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 800-405-0844 [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()