Will TikTok reveal its algorithm?; Google wants in on AI chatbots

Plus: What brands need to know for 2023 Charts. News. Analysis JANUARY 18, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Have you ever thought, “What if Bored Ape Yacht Club non-fungible token-holders had something called a ‘Sewer Pass’ that gave them special access to a video game called Dookey Dash that was also incredibly confusing?” No? Well [someone has](. TOP STORY [TikTok may lift the veil on its algorithm to appease US regulators]( Regulatory pressure has forced TikTok to restructure its US business. Now the platform may reveal pieces of its mysterious algorithm. But if regulators have access to TikTok’s recommendations infrastructure, they could potentially demand the same of Google, Facebook, and other platforms. [Keep reading]( ANALYSIS [Google could release ChatGPT rival this year]( Microsoft has already partnered with OpenAI, and Google is feeling the pressure. DeepMind’s new chatbot, Sparrow, could keep Google in the driver’s seat for search advertising. Generative AI has the potential to usher in a fresh era of search, content generation, and digital problem-solving. But without a ton of oversight, the AI innovations won’t be without their hiccups. [Google’s DeepMind might release ChatGPT competitor Sparrow this year]( [Keep reading]( THINGS TO KNOW [What brands need to know for 2023 in 5 charts]( After experiencing a surge in growth in 2021, US retail sales growth began to slow last year, a pattern which will continue into 2023. Consumers will continue to be choosy over how they spend their money, but where they spend it may be shifting toward social. Meanwhile, retail media remains on its rocket ride to the top. [What retailers need to know for 2023 in 5 charts]( [Keep reading]( NEWS AND VIEWS ✂️ [Microsoft to lay off 10,000 employees.]( That's a 5% workforce reduction, as cuts continue to ravage the tech industry. 🔧 [Marketers need to differentiate between “strategy” and “tactics.”]( Strategy is a broader philosophy; tactics are specific. Knowing the difference is vital to problem-solving. 📍 [Apple’s new business offerings pivotal for SMBs.]( The new suite of tools will help Apple compete for advertising with Google Maps. 💬 [Microsoft to add ChatGPT to Azure Cloud Services.]( Microsoft is strengthening its partnership with OpenAI, which could pose a direct threat to Google. 🚨 [UK tightens social media law, threatening jail time.]( It’s an astonishingly harsh penalty for CEOs who fail to protect children from content like fraud, revenge porn, and sexual abuse. 🚲[Peloton taps Twitter’s former marketing head as next CMO.]( The brand is trying to turn the tide after a rough 2022, when its stock dropped more than 75%. ⛽ [Discord acquires Gas.]( Discord is already used heavily by teens. The buzzy young app will help it expand that reach. 🐦 [Here’s what’s gone down since Musk came to Twitter.]( The staff wanted to save the website. The new CEO wants power. PODCAST [Behind the Numbers: Reimagining Retail]( Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Going global: Worldwide search ad spend will hit $247.49 billion this year. Compared to 2022, that figure is: A) An increase B) A decrease C) No change [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](