The week’s top stories

Video trends, cookies, and Meta’s new partner Charts. News. Analysis JANUARY 15, 2023 [Cord-cutting, ad spread, and production slowdown: Video trends to watch in 2023]( The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV has seen “monumental progress in just a handful of years,” said our analyst Ross Benes. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year. [Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown]( [Keep reading]( [A marketer’s guide to post-cookie solutions]( After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now. [Keep reading]( [Meta introduces system to equitably distribute housing, credit, and employment ads]( This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement. [Keep reading]( INDUSTRY VIEWS Webinar: [Search and Display Strategies to Jump-Start Your 2023 Sales]( — Learn how to win on Amazon in difficult times. Sponsored by Tinuiti Webinar: [6 Trends to Drive Efficient Growth in 2023]( — Discover strategies, channels, and tactics marketers are using to reach customers and grow relationships. Sponsored by Salesforce Webinar: [Making Video Ads Dynamic in 2023: How to Engage OTT and CTV Viewers With Timely Offers]( — Review the building blocks of dynamic video ads. Sponsored by Hoot Webinar: [Brick-and-Mortar’s Big Break?]( — Examining the role it will play in marketing and advertising in 2023. Sponsored by Placer.ai PODCAST [Behind the Numbers: The Weekly Listen]( Has travel finally recovered, supporting LGBT+ causes, and is streaming the future of sports? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Tinuiti. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](