Spotlight: Top Webinars and White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [[Webinar] Advertising Trends That Will Shape Growth in 2023]() Wednesday, January 25th 1 PM–2 PM ET / 10 AM–11 AM PT The advertising world moves at the speed of light, and to break through the noise it's vital to stay ahead of the trends. We compiled all major industry trends in one single webinar where we’ll show you how to apply these changes to your marketing strategy in new and innovative ways. Topics Covered: - Advertising trends that will be shaping 2023. - Up-and-coming channels and how to include them in your marketing plans. - The latest targeting strategies digital marketers are leveraging with programmatic. - How to use programmatic advertising to diversify your media mix and optimize performance. [Register Today]() [DISQO’s Full-Funnel Normative Benchmarks for Ad Effectiveness]() Do you know how your ad campaigns stack up against the rest of the industry? Find out with [DISQO’s full-funnel normative benchmarks for advertising effectiveness](). These benchmarks show marketers how campaigns impact both top-of-funnel brand perception and the mid-funnel behavioral outcomes that drive sales. Our inaugural report walks marketers through: - Detailed benchmark data for 14 Brand and Outcomes Lift metrics - How the evolution in the advertising industry necessitates a different approach to benchmarks - Upcoming benchmarks [Read the Report]() [COMING UP: Advertising Strategies to Jump-Start Your 2023 Sales]() Live: January 17 at 2pm ET Digital ad spending will take a $5 billion hit this year, according to eMarketer forecasts. But search and display advertising on Amazon can expose your brand to a huge audience while taking a smaller slice of your team’s budget. Learn how to target customers effectively, drive digital store traffic through brand- and product-focused ad formats, and move customers from awareness to conversion. Join eMarketer’s live Tech-Talk Webinar, presented by Tinuiti. [Register Now]() Sponsored content by [COMING UP: Make Video Ads Dynamic in 2023]() Live: January 23 at 2pm ET The need for dynamic video ads in the TV advertising marketplace is rising. Learn how to keep creative fresh and increase conversions across growing OTT and CTV audiences. You’ll hear about the building blocks of dynamic video ads and how they can deliver new options and flexibility to many types of advertisers. Join eMarketer’s live Tech-Talk Webinar, presented by Hoot Interactive. [Register Now]() Sponsored content by eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() 11 Times Square, New York, NY 10036 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGJSw-kKhVC8UZ1WmM3kO5PMtS6amECliLgeEPpicWuJwLo6ZFJgKHtKid5YzxAq3vgAX25ee8=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()