Meta, DOJ target ad bias; TikTok’s price is right

Plus: How the 2022 holiday season went, and what to look out for in the upcoming Q4 earnings Charts. News. Analysis JANUARY 12, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Matt Wujciak This week, the world-famous restaurant [Noma]( announced that it will pivot to “full-time food laboratory” in 2024. So if you want to try its $500-plus tasting menu, you’ll need to make a reservation now. Time to start searching for flights to Copenhagen. TOP STORY [Meta introduces system to equitably distribute housing, credit, and employment ads]( This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement. [Keep reading]( ANALYSIS [Video advertising on TikTok is almost half that of Instagram Reels, data finds]( It’s also 62% less than Snapchat and a third less than Twitter, according to data from marketing agency VaynerMedia and reported by the Financial Times. Meta’s cost per million in Q3 2022 was $14 while TikTok’s was $8, according to measurement firm Measured. That’s not great news for Meta, whose share of social media ad spend we expect to decrease by 4.1 percentage points between 2022 and 2024. TikTok’s will increase 3.2 percentage points in that same period. [Keep reading]( THINGS TO KNOW [The state of CPG ecommerce in 5 charts]( It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG. [The state of CPG ecommerce in 5 charts]( [Keep reading]( NEWS AND VIEWS 🤖[ChatGPT coming for classrooms, marketing departments, and more.]( As the generative AI startup boom emerges, many VCs are anxious to invest in the space. 📸[Gen Z social media managers becoming CMOs.]( Suddenly, marketing decisions are up to the 20-something marketing savants in charge of brand development for major corporations. 📲[23 of the best apps for entrepreneurs.]( These organization, connectivity, and mindfulness apps are crucial to run a business. 🚀[How can marketing companies thrive today?]( Professionals and agencies must ensure they are seen as a vital commodity and not a budget item. 🎥 [Tencent’s TikTok-style video feed tripled views in 2022.]( Total number of views on WeChat Channels surged, helped by a 400% rise in AI-based video recommendations. 📉[Google doesn’t like to do layoffs.]( The internet giant has been avoiding the tech layoff trend so far, but that might change. 🦺 [Meta to add teen safety measures.]( Advertisers will no longer be able to target teens based on gender or previous engagement. PODCAST [Behind the Numbers: Reimagining Retail]( How the 2022 holiday season went, and what to look out for in the upcoming Q4 earnings. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Which generation cares the least about buying from a company that reflects their social values? A) Gen Z B) Millennials C) Gen X D) Baby boomers [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](