5 ways influencer marketing is changing

Plus: Zuckerberg defends Meta’s VR moves Charts. News. Analysis DECEMBER 23, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling Today is our last newsletter of 2022. We’re taking the week to perfect our snowman-building skills, melt marshmallows in hot chocolate, and pray the weather doesn’t do anything too crazy. We’ll see you back here in the new year! TOP STORY [5 ways influencer marketing is changing]( Despite inflation persisting next year, influencer marketing will endure. But as influencer marketing grows, experts tell us to expect shifts, both in planning and content measurement. For example, say goodbye to photos and hello to short, catchy videos that keep up with shrinking attention spans. [Keep reading]( THINGS TO KNOW [Zuckerberg defends Meta’s purchase of virtual reality developer Within before federal antitrust judge]( As Meta struggles, the Within acquisition could help the social media platform establish itself as a dominant force in the rapidly developing metaverse space. [Keep reading]( ANALYSIS [Netflix is the only subscription streaming video service that will reach more than half of the US population through 2026]( Others, including Amazon Prime Video, Hulu, and Disney+, will try to compete, but will ultimately come up short. [Netflix viewership still stands out ]( [Keep reading]( NEWS AND VIEWS 🫗 [Ex-Twitter head of social launching another social network: Spill.]( One unique feature is that the platform will pay you when your posts go viral. 👟 [Inside Snap and New Balance’s AR holiday campaign.]( The metaverse might be slow to materialize, but AR in retail is starting to take off. 🪄 [Fate is the latest sentiment customers are drawn to.]( Research suggests people are more drawn to stories featuring “unintentional discovery.” 👎 [Breaking down the best and worst marketing stunts of the year.]( We won’t spoil the list, but some campaigns got very strange in 2022. 🤝 [Reuters: TikTok steps up efforts to clinch US security deal.]( The company is trying to assure officials that data on US users can’t be accessed by China. PODCAST [Behind the Numbers: The Weekly Listen]( Is streaming's golden age fading, TikTok-like shopping on Amazon, and the do-everything app. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [“Behind the Numbers” is made possible by Tinuiti]( THE BIG QUESTION What percentage of Americans make New Year’s resolutions? A) 25% B) 41% C) 56% D) 77% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](