5 charts on Gen Z media habits; Analyst predicts Apple ads will take off

Plus: The 2022 holiday retail game show spectacular Charts. News. Analysis DECEMBER 21, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling Today is the shortest day of the year for our northern hemisphere readers, which means every day from here on out until June 2023 will have more daylight than the last. Apologies to our southern hemisphere readers, who are about to start losing daylight. TOP STORY [How Gen Z consumes media in 5 charts]( Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like. [How Gen Z consumes media in 5 charts]( [Keep reading]( ANALYSIS [Our analyst believes Apple could be one of the two most consequential advertising companies for the rest of the decade]( While Apple kneecapped others’ ability to target and measure performance. “I can easily imagine a scenario in which Apple grabs 10% of Google’s nearly $150 billion search ad business, which would translate to a $15 billion opportunity,” our analyst Andrew Lipsman said. [In 2022, Apple planted seeds that could blossom into an advertising empire]( [Keep reading]( THINGS TO KNOW [3 ways to take your loyalty program from okay to best in class]( Brand loyalty just isn’t what it used to be. While the biggest culprit is the rising cost of goods, other factors like subscription fatigue and supply chain issues certainly don’t help. But building out lower-cost or free-tier options might help wary customers into loyal ones. [To keep customers coming back, brands need to rethink their loyalty strategies]( [Keep reading]( NEWS AND VIEWS 🛑 [Tech companies campaign against regulation.]( Google, Apple, and Meta are all lobbying and advertising against privacy and antitrust regulations. 🤬 [“We’re not f–ing confused,” LinkedIn’s CPO tells Decoder.]( The exec discusses the importance of leading a team that is all on the same page. 💙 [Twitter pilots Twitter Blue for Business.]( The company is looking to keep businesses happy—and paying—in any way it can. 👁️ [Tumblr introduces Tumblr Live.]( Now users can livestream directly on the platform, which is exciting news for the 18.1 million people in the US (and shrinking) who still use Tumblr. 👶 [OpenAI CEO cautions against using ChatGPT “for anything important.”]( The tool is getting a historic amount of attention, but the maker is reminding folks that it has a long way to go. PODCAST [Behind the Numbers: Reimagining Retail]( The 2022 holiday retail game show spectacular. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [“Behind the Numbers: Reimagining Retail” is made possible by Tealium]( THE BIG QUESTION What did marketers say was their top obstacle that data clean rooms can help overcome? A) Budget B) Privacy C) Staleness of emails D) Scale of authenticated/declared IDs [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](