The week’s top stories

Digital ad outlook, audio, and out-of-home Charts. News. Analysis [What’s going on in audio advertising? Spotify grows, podcasts go global, and radio is a safe bet]( This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad dollars to fall. So what’s the latest? Spotify users are up while ad revenues are down. Similarly, US podcast listener growth is leveling off, though listenership outside the US, France, Germany, and China is taking off. And radio? It’s still around … for now. [Keep reading]( [We cut $5 billion from our 2023 digital advertising outlook]( Advertisers are scrutinizing their budgets. With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out, but certain channels will fare better than others. [We cut $5 billion from our 2023 digital advertising outlook]( [Keep reading]( [How OOH ad spend is evolving and how to respond in 5 charts]( Some 47% of US agency and ad execs think digital out-of-home (DOOH) is developing the most innovative ad opportunities, according to VIOOH, a DOOH marketplace. That puts it behind only social media and mobile advertising. Programmatic DOOH falls a bit lower, but 41% still consider the format innovative. As retail media takes off, programmatic DOOH will present a huge opportunity for advertisers. We project programmatic DOOH will be a billion-dollar category by the end of 2024, more than doubling its revenues for this year. [How OOH ad spend is evolving and how to respond in 5 charts]( [Keep reading]( INDUSTRY VIEWS Webinar: [Video Trends: What to Expect in 2023]( — Discover the top trends and changing dynamics that will impact the video landscape in 2023. Made possible by QuickFrame by MNTN Webinar: [Start Building Customer Loyalty at the Login Box]( — Explore how marketing and digital teams can use customer identity to improve acquisition, retention, and increase revenues. Sponsored content by Okta Report: [How Economic Stress and Inflation Are Changing Consumer Behaviors]( — Learn what factors are driving consumers’ decisions to cut back on spending or to indulge. Presented by SheerID PODCAST [Behind the Numbers: The Weekly Listen]( The future of Meta, what better returns look like, and a US ad recession? Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by Tinuiti]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](