Hello, How Can I Be Loyal if I Can’t Log In?

Learn why passwords and security can be a barrier to customer loyalty - Hi eMarketer Reader, I was relieved to stumble upon an article recently that stated the average American has been locked out of 10 online accounts during the month of March 2021. Looks like I—and most likely you—are not the only consumers suffering from password anxiety! As a marketer, this has me thinking: How do resets and/or password forgetfulness affect the customer experience? How can we reduce the friction associated with registering and authenticating across multiple apps? Let’s find out! [Join me]() for a live Tech-Talk Webinar, featuring my guest from Okta. Together, we will learn: - Why 37% of brands are actively evaluating or testing eliminating passwords - The latest in effective customer identity strategies, social logins, progressive profiling, and more - Where 57% of brands say they’ve seen an improved user experience [Register here]() for “Start Building Customer Loyalty at the Login Box.” This webinar will take place on Thursday, December 15 at 2pm ET / 11am PT. See you then! This Tech-Talk Webinar is sponsored content by Okta. Sincerely, Nancy Taffera-Santos Senior Vice President, Media Solutions and Strategy eMarketer, Inc. P.S. Please forward this invite to your colleagues! Interested in sponsoring a webinar? I would love to work together! Please email [advertising@emarketer.com]() and either myself or someone from my team will get back to you. --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGIlfLj9jo-RmHJD9rPpZGgyTkJkdWqRMdCbvcKasr_Ej-W7yUZPzGSk2jpqEFQYg3CP92Rpew=) at any time. You have received this email because you are subscribed to get eMarketer Occasional Updates. ©2022 Insider Intelligence, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()