2023 ad slowdown not so grim; Audio ads hear and now

Plus: Mobile apps, loyalty programs, and a GDPR quiz Charts. News. Analysis DECEMBER 6, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling The college football bowl season is set. We know the huge marketing opportunities with sponsoring a bowl, but last year, Duke’s Mayo gave us a new one—dumping a container of mayo on the winning coach’s head. That led one enterprising writer to think about what else could be [dumped](, Gatorade-style, on the winners. Are you game? TOP STORY [What’s going on in audio advertising? Spotify grows, podcasts go global, and radio is a safe bet]( This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad dollars to fall. So what’s the latest? Spotify users are up while ad revenues are down. Similarly, US podcast listener growth is leveling off, though listenership outside the US, France, Germany, and China is taking off. And radio? It’s still around … for now. [Keep reading]( ANALYSIS [Forecasts put 2023 ad growth between 4.8% and 6.9%, signaling a deceleration in spend but not a depression]( “Even in an economy facing serious headwinds, the global ad market is showing resilience heading into 2023,” said our analyst Paul Verna. Digital is still increasing as a share of overall ad spend, even as both Magna and GroupM project a slowdown. Magna largely attributes deceleration to lockdowns and digital restrictions in China, while GroupM notes the US performed better than the global ad market. [Keep reading]( REPORT [Most consumers want to use mobile for their loyalty programs. Less than half said email]( Retailers should use their mobile apps to tie together consumer purchases and rewards across channels, like receipt scanning for non-app purchases or personalized rewards including cash payouts via Venmo or PayPal. [Consumers opt for mobile interactions with loyalty programs]( [Keep reading]( NEWS AND VIEWS ⏲️ [Instagram adds support for native content scheduling.]( LinkedIn added a similar feature last week, as platforms are racing to give creators more functionality. ✉️ [9 influencers share their partnership pitch templates for email and DM.]( Many influencers still reach out to brands, rather than being asked or involving a third party. Here’s how. 📜 [Google adds continuous scroll to desktop search.]( Experience mirrors mobile search, but begs the question, what does it mean to rank on page 1 now? 🤝 [Call me Max.]( That’s the name HBO Max and Discovery Plus’ combined platform is currently eyeing, to the chagrin of people named Max everywhere. 🗨️ [Gmail inventor claims AI chatbot ChatGPT could surpass Google within two years.]( The new chatbot has already topped 1 million users since it was unveiled. 🦚 [NBCUniversal reports 3M new Peacock subscribers, remains weary of ad market.]( But according to its CEO, Peacock’s animation business is stronger than Disney’s. Perhaps. 🛍️ [QVC and HSN will livestream video shopping on Pluto TV.]( The Qurate Retail channels will deliver 40 hours of live shopping each day, in case you have an extra 40 hours in your day. PODCAST [Behind the Numbers: The Daily]( Our relationship with social media, a 2023 trend, and people’s views of Twitter advertisers. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by Tinuiti]( THE BIG QUESTION How much has the EU reportedly fined businesses for violating its General Data Protection Regulation (GDPR) this year? A) €501 million B) €823 million C) €1.051 billion D) €2.209 billion [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](