The week’s top stories

TikTok, data privacy, and connected TV Charts. News. Analysis [TikTok reduced its global revenue goals by $2 billion, to about $10 billion for the year, but its real headwinds could be regulatory]( TikTok is not immune to the global ad slowdown. But its previous expectations were so high that even with a lower outlook, its global ad revenues will still grow by over 150% year over year. While being on TikTok is a must, advertisers need a contingency plan considering regulators’ weariness of potentially shady data practices. [Keep reading]( [Contending with data privacy concerns in 5 charts]( Consumers have woken up to data privacy concerns in the past few years, but they’re still willing to share information. Motivators for data sharing include trust in platforms or receiving something like a discount in return. And publishers have to use the data effectively by improving targeting so consumers feel rewarded. [Contending with data privacy concerns in 5 charts ]( [Keep reading]( [Why performance marketers should capitalize on CTV’s surge—and what’s holding them back]( Connected TV (CTV) is the fastest-growing US ad format we track, but measurement remains a challenge. Nearly half (47%) of advertisers worldwide say higher-quality data targeting would encourage higher spend on CTV. Michael Hopkins, vice president of go to market at MNTN, told us he's focused specifically on incrementality reporting. “It’s gonna help take the guesswork out of campaigns, when you can see beyond just how a campaign is performing [and] really see the incremental value that it’s bringing to advertisers and brands that are spending." [Why performance marketers should capitalize on CTV’s surge—and what’s holding them back ]( [Keep reading]( INDUSTRY INSIGHTS Webinar: [Building Consumer Trust and Mitigating US Privacy Risk Across Marketing Campaigns]( — Learn how to optimize your website and martech stack in compliance with new state regulations. Sponsored content by OneTrust Webinar: [Mobile Trends: What to Expect in 2023]( — Discover how smartphones will play an even bigger role in connecting devices and customer experiences. Made possible by T-Mobile Advertising Solutions Webinar: [Start Building Customer Loyalty at the Login Box]( — Learn the latest in effective customer identity strategies, including social logins, progressive profiling, and more. Sponsored content by Okta Guide: [Relationship Marketing Guide]( — Find out how to act on the four pillars of relationship marketing. Compliments of CM Group PODCAST [Behind the Numbers: The Daily]( Innovations in CTV, price hikes for streaming platforms, and YouTube's Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by MNTN]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](