Plus: Connected cars, 5G subscriptions Charts. News. Analysis DECEMBER 1, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling Yesterday, Spotify released its annual Spotify Wrapped product, offering a personalized year-in-review for each user. The graphics are excellent for brand recognition, social media marketing, and bragging about how many minutes youâve spent listening to Taylor Swift (933 for one or our team members). TOP STORY [Why performance marketers should capitalize on CTVâs surgeâand whatâs holding them back]( Connected TV (CTV) is the fastest-growing US ad format we track, but measurement remains a challenge. Nearly half (47%) of advertisers worldwide say higher-quality data targeting would encourage higher spend on CTV. Michael Hopkins, vice president of go to market at MNTN, told us he's focused specifically on incrementality reporting. âItâs gonna help take the guesswork out of campaigns, when you can see beyond just how a campaign is performing [and] really see the incremental value that itâs bringing to advertisers and brands that are spending." [Why performance marketers should capitalize on CTVâs surgeâand whatâs holding them back ]( [Keep reading]( THINGS TO KNOW [Brands doubled down on email, TV for Cyber Five campaigns]( More than 1.5 billion emails were sent via marketing provider CM Group during the five days between Thanksgiving and Cyber Monday (known as the Cyber Five), with daily averages increasing 80% compared to a normal day. Meanwhile, national TV ad spend was up 6.4% ($184 million) over the Cyber Week, though impressions were down 4.6%, per iSpot. Good to see old standbys havenât gone out of style. [Keep reading]( ANALYSIS [The Cyber Five win again]( A record 196 million-plus US consumers shopped online and in-store over the Cyber Five (the five-day period between Thanksgiving and Cyber Monday), resulting in $35.27 billion in online sales. Driven by deep discounts, category winners included gifts (toys and jewelry) and big-ticket items (computers and appliances). [Keep reading]( NEWS AND VIEWS ð [South Dakota bans TikTok on state-owned devices.]( Governor Kristi Noem cited data privacy concerns with the Chinese company when issuing the executive order. ð§ [US listeners hit 1 trillion audio streams for the first time.]( The attention economy is not the same as it wasâthough âAs It Wasâ is Spotifyâs top-streamed song in the world. 𤳠[TikTok rolls out revamped marketing partners directory.]( List now includes 186 endorsed providers that brands can partner with. ð¶ [As content gets more expensive, so do streaming subscriptions.]( Users can expect this trend to continue, but it may make cheaper ad-supported tiers more appealing. ð± [Is Musk afraid of Cook?]( The Twitter-owner has gone after Appleâs CEO with worries about ad spend and App Store access, despite no tangible public threat to Twitterâs status in the store. ð¹ï¸ [Microsoft may compromise with EU for go-ahead on Activision deal.]( The Xbox-owner wants the deal to go through, even if it has to make a deal with rival Sony in the process. ð¼ [LinkedIn adds new features for company pages.]( Updates include tools for promoting newsletters and for improving the SEO of company posts. PODCAST [Behind the Numbers: The Daily]( Conversing with your connected car, driverless ride-sharing, and gas stations 2.0. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [âBehind the Numbersâ is made possible by Tinuiti]( THE BIG QUESTION How much of the US population will have a 5G wireless device service subscription in 2023? A)  38.9% B)  44.7% C)  51.1% D)  59.1% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](