TikTok headwinds; historic Cyber Monday

Plus: Walmart ad revenues, innovations in CTV Charts. News. Analysis NOVEMBER 29, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling Get your game face on. The US takes on Iran in a win-or-go-home World Cup match at 2pm ET today. To get you hyped for the game, rewatch this [commercial]( from the 2014 World Cup. TOP STORY [TikTok reduced its global revenue goals by $2 billion, to about $10 billion for the year, but its real headwinds could be regulatory]( TikTok is not immune to the global ad slowdown. But its previous expectations were so high that even with a lower outlook, its global ad revenues will still grow by over 150% year over year. While being on TikTok is a must, advertisers need a contingency plan considering regulators’ weariness of potentially shady data practices. [Keep reading]( THINGS TO KNOW [Record Cyber Monday sales reach $11.3 billion, driven by deep discounting]( Consumers spent $11.3 billion on Cyber Monday this year, a 5.8% increase from last year, making it the biggest shopping day ever, according to Adobe Analytics data. Unsurprisingly, the major driver of spending was discounts, which helped spur sales as consumers sought the best deals. [Record Cyber Monday sales reach $11.3 billion, driven by deep discounting]( [Keep reading]( ANALYSIS [We forecast Walmart’s US retail ad revenues will nearly triple between 2021 and 2024 to account for 8.2% share of US retail media digital ad spend]( Walmart’s ad prowess isn’t just in retail: The retailer will move into the No. 8 position in total US digital ad spending by the end of 2024, overtaking the likes of Snap, Twitter, and Yahoo. [Taking a look at the 5-year outlook for Walmart Connect's ad business ]( [Read the full article]( NEWS AND VIEWS ⚡ [Japan’s broadcasting network NHK asks Netflix to remove 22 anime titles.]( NHK claims it was misled on what Basic With Ads entailed. 🌎 [Disney’s “Strange World” flops.]( The flick was Disney’s worst opening since “The Emperor’s New Groove” in 2000, though Kuzco and Kronk did eventually get their own show. 🏈 [Apple’s NFL Sunday Ticket negotiations stall.]( Apple is reportedly trying to reinvent watching football, while the NFL simply wants more money. 🐝 [Hive hits 1 million users from supposed Twitter refugees.]( But by our pre-Musk estimates, Twitter has 368 million users, so its copycats have a long way to go. 🧢 [The Commanders’ running back is wearing a big hat.]( It’s influencer advertising at its best, because we cannot look away. PODCAST [Behind the Numbers: The Daily]( Innovations in CTV, price hikes for streaming platforms, and YouTube's Primetime Channels. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by MNTN]( THE BIG QUESTION Which of the following Black Friday tidbits is true? A) Consumers spent more online than ever this Black Friday B) Black Friday’s US v England was the most watched men’s soccer match ever C) Neither is true D) Both are true [Get the answer]( TREND WATCH The TikTok generation is collecting dabloons. What does that mean? Videos under the tag #[DabloonTok]( and #Dabloons have racked up hundreds of millions of views on TikTok as viewers attempt to collect dabloons, an imaginary currency users track themselves using an honor system. TikTokers have essentially created their own imaginary economy as part of a game where, yes, it is incredibly easy to cheat the system. Because there is no central system. Does it matter? The social contract game is likely a passing TikTok trend, but with some 417 million views associated with #Dabloons, it’s worth knowing about. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](