Tapping into programmatic ads; Marketing leaders on economic outlook

Inflation in 5 charts Charts. News. Analysis NOVEMBER 23, 2022 | By Sara Lebow, Arielle Feger, and Becky Schilling Happy Thanksgiving Eve. We’d like to take this opportunity to give a heartfelt thank you to all our readers. We hope no one has any turkey fails like [these]( (warning: lots of fire ahead)! P.S. eMarketer Daily will not publish Thursday and Friday, November 24 and 25. We’ll be back Monday. Enjoy your turkey! TOP STORY [What marketers need to know about the fundamentals of programmatic advertising]( As you prepare for 2023, we’re resurfacing our programmatic ad explainer. The story was wildly popular, offering a look at how the ad type works and a cost-benefit analysis for both buyers and sellers. [Keep reading]( ANALYSIS [New Insider Intelligence survey finds marketing leaders are somewhat optimistic about economy]( Most (43.5%) expect the GDP to rise but even more (45.3%) expect inflation to continue to increase. That hazy outlook is leading many to adapt, including changing marketing messaging or channels. [Find out other ways marketing leaders are adapting]( ANALYSIS [A timeline of how consumers have adjusted to inflation in 5 charts]( For almost two years, the US has battled inflation. Consumers, retailers, and the ad industry have all felt the effects. We take a look at the impacts, starting in March 2022 when the consumer price index hit a 40-year high, and peek into the dynamics at play today to gauge what’s in store for 2023. [A timeline of how consumers have adjusted to inflation in 5 charts]( [Keep reading]( NEWS AND VIEWS ⚠️ [Advertisers concerned about data they share with TikTok.]( Amid calls for a ban on the app, marketers are taking a more cautious approach to the platform’s tracking tools. 👀 [UK watchdog launches antitrust investigation into Apple and Google.]( The probe will examine the pair’s “duopoly on mobile ecosystems,” which could restrict competition. 🐦 [“Toxic Twitter” activists call for brands to act after Trump is reinstated.]( The group is asking advertisers to help hold Musk accountable to his promises of content moderation. 🕶️ [Meta’s new privacy updates for teens on Instagram and Facebook]( change who can see their friends list, pages, or posts they are tagged in. Safety first! 📈 [Hive reaches 1 million users as Twitter melts down.]( Right now, any number of platforms could take Twitter’s place, but it’s not dead … yet. PODCAST [Behind the Numbers: Reimagining Retail]( Holiday shopping expectations and the holiday ads you need to watch. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by Tealium]( THE BIG QUESTION What percentage of US adults say they will watch either a lot or some of the World Cup this year? Bonus: Which generation says it will watch the most? A) 8% B) 16% C) 26% D) 32% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](