What is Mastodon?; Demystifying advanced TV

Plus: The future of Disney+, BeReal trivia Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | November 10, 2022 2022 has been a roller coaster, but are you ready for a wild 2023? We just opened registration for our upcoming “Attention!” virtual summit, where our analysts will unveil their predictions for the trends that will shape the new year. There will be keynotes, deep-dive sessions, networking, and a live Q&A. [Join us on December 9!]( Editor’s Note: The eMarketer Daily newsletter will not publish on Friday, November 11, due to the Veteran's Day holiday in the US. TOP STORY [Despite privacy challenges, advanced TV presents new interactive opportunities]( “As TV takes on more elements of digital, institutional barriers around those centers of knowledge are being broken down, and TV and digital teams are being integrated,” said our analyst Evelyn Mitchell. But “institutional change takes time.” That’s a challenge for advanced TV. Processes are changing, but people have not yet caught up, especially on the buying side of advertising. [The tangled web of advanced TV pain points, explained by our analyst]( [Keep reading]( [Start metaverse marketing today – the easy guide]( For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways by offering more immersive experiences. But what does this mean for the way you market your products and services? How can you understand how to leverage the metaverse that goes beyond the buzzwords? [Download Guide]( ADVERTISEMENT THINGS TO KNOW [Mastodon downloads skyrocketed by 6,380% following Elon Musk’s Twitter takeover]( The self-proclaimed “viable alternative to Twitter” has seen increases to reach 1 million monthly users, but it’s still a far cry from Twitter’s, which we project to end the year at 57.5 million US monthly active users. The app also doesn’t support ads. Time will tell just how “viable” of a Twitter alternative it is. [Keep reading]( [Webinar: Approaching Data Privacy in 2023]( Soon approaching, third-party cookies will deprecate and US privacy policies will go into effect. Marketers who look at these as opportunities versus threats, will succeed. Learn how to lean into consented data to deliver privacy-first customer experiences. Join eMarketer’s live Tech-Talk Webinar, presented by OneTrust. [Register Now]( ADVERTISEMENT ANALYSIS [Disney+ added 12.1 million subscribers in Q3. Its next focus is squeezing more revenues out of those users]( The Walt Disney Co. aims to increase average revenues per user by increasing subscription prices. The company has considered launching an Amazon Prime-style retail service and bringing sports betting to ESPN+. [Keep reading]( NEWS AND VIEWS 🎶 [TikTok lowers 2022 ad revenues target by $2 billion.]( Even TikTok isn’t immune to the tech and advertising downturn. 🦚 [Peacock to feature live TV from local NBC stations.]( Peacock looks to hook cord-cutters. 🛍️ [US Asian consumers feel ignored by US brands.]( Diversity in media has improved, but US Asian consumers remain underrepresented. 📈 [YouTube Music and Premium hit 80 million subscribers.]( That’s up 30 million from around this time last year. 🏄‍♀️ [Netflix gets sporty.]( The platform’s making a play for tennis and surfing to draw and maintain subscribers. 🐕 [EU puts more scrutiny on Microsoft’s Activision Blizzard acquisition.]( Watchdogs are concerned the $75 billion deal will strong-arm competition. PODCAST [Behind the Numbers: The Weekly Listen]( Early changes at Twitter, stores within stores, and a drone Candy Crush ad. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by MNTN]( THE BIG QUESTION How many worldwide downloads were there of the BeReal app in September? A) 10.1 million B) 12.7 million C) 13.6 million D) 14.7 million [Get the answer]( [Advertisement][Advertisement] Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036