TikTok restructures; 5 charts on rethinking Twitter spend

Plus: Podcasts worldwide, the future of social commerce Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | November 9, 2022 As we prepare for the World Cup, brands are running ads celebrating sport, competition, and holiday cheer. Brewery chain BrewDog is taking a decidedly different [approach](, using its platform to call out alleged human rights violations from host country Qatar. TOP STORY [5 charts to help you think through relocating your Twitter marketing budget]( As it stands, Twitter will make $2.63 billion in US ad revenues this year and $4.67 billion worldwide. The app is useful for establishing brand voice, but less fruitful for paid social advertising. If you’re considering divesting from the bird app, here are five charts you’ll want to consider. [Relocating your Twitter marketing budget in 5 charts]( [See the other four charts]( [Webinar: Maximize Your Mobile Marketing]( Tap into the top benefits of SMS and push notifications, and enhance each stage of mobile customer experience, from discoverability to retention. Join eMarketer’s live Tech-Talk Webinar, presented by Acoustic. [Register Now]( ADVERTISEMENT ANALYSIS [TikTok is restructuring leadership to weather the advertising storm and to push further into social commerce]( TikTok isn’t immune to the digital advertising slump, but it’s still growing faster than other US social media platforms in ad revenues and user growth. The platform is doubling down on TikTok Shop in the US to bolster social commerce activity. [Keep reading]( [Webinar: Do You Know Who Your Readers Are?]( Learn how to personalize advertising and experiences to increase consumer engagement and retention with your content. Join eMarketer’s live Tech-Talk Webinar, presented by Neustar, a TransUnion company. [Register Now]( ADVERTISEMENT REPORT [Explosive podcast listener growth cools worldwide, except in France and Germany]( A more matured medium and a return to pre-pandemic behaviors have contributed to the decline in growth. Still, over 40% of internet users in North America will listen to pods this year. [As podcast listener growth slows around the world, bright spots can still be found]( [Keep reading]( INDUSTRY VIEWS [Why there is more to achieving sales milestones on Singles’ Day | Sponsored Content]( [Why there is more to achieving sales milestones on Singles’ Day]( China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.[Read this article, sponsored by Alibaba]( NEWS AND VIEWS ✉️ [Meta’s laying off 11,000 employees.]( The layoffs come as little surprise for the company, which froze hiring back in May. ✨ [Disney’s streaming operating losses more than doubled in Q3.]( Despite a surge in subscribers, company shares are down as investors prioritize revenues. 🖼️ [PhotoRoom’s new AI tool personalizes product images.]( AI can do some of the creative work for brands, often cheaper and faster than humans. 🚘 [Lyft shares sink over fears Uber is eating into its share.]( Uber may be a better bet for advertisers due to its large-scale and diverse offerings. 🥒 [Anheuser-Busch sponsors Major League Pickleball team.]( Can the sport turn a hot summer into even hotter ad spend? 2️⃣ [Take-Two’s underperformance reflects a gaming slump.]( Growth in gaming and spending has slowed since last year. 🤔 [Netflix launches its “Triviaverse.”]( Netflix has experimented with trivia, gaming, and interactive storytelling before. Now it’s combining all three. PODCAST [Behind the Numbers: Reimagining Retail]( Facebook, Instagram, TikTok, and the future of social commerce. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Listen in]( THE BIG QUESTION True or false? US consumer spending on video gaming in the third quarter increased year over year. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036