Spotlight: Top Webinars and White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [67% of CMOs Are Overwhelmed With Data]() Marketing budgets are tightening as another recession looms. But this time around we have more data to see us through. So, what lessons have we learned from previous economic shocks? Adverity's [latest report]() surveyed 300 CMOs across the US, UK, and DACH region from small to midsize businesses (SMBs). Research revealed that: - 85% of CMOs agree that being able to make data-driven decisions is a critical competitive advantage - More than two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming Read our research to find out what forces are impacting marketing and tech investment, and how CMOs plan to address them. [Read the Report]() [COMING UP: The Mcommerce Spike and Mobile Marketing]() Live: November 16 at 2pm ET Customers are buying more on mobile. In fact, mcommerce sales are expected to grow 14.7% in 2023, according to an eMarketer forecast. Join us and learn how to drive sales and retain customers through mobile marketing, including SMS, push notifications, GIFs, and more. [Register Now]() Sponsored content by [COMING UP: Audience Engagement Without Cookies]() Live: November 10 at 2pm ET Learn how to personalize advertising to increase consumer engagement and retention with your content; leverage a deeper understanding of your traffic for audience creation strategies; and drive demand for addressable impressions across all your properties. [Register Now]() Sponsored content by [COMPLIMENTARY REPORT: Influencer Marketing Trends]() Many marketers are tightening their budgets—but not for influencer marketing. Believe it or not, TikTok, Instagram, and YouTube are creating even more opportunities for marketers to leverage influencers. Learn where to invest your dollars. Read our complimentary analyst report, “Influencer Marketing.” [Download Now]() Presented by eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2022 [Insider Intelligence]() 11 Times Square, New York, NY 10036 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGH4e74THuAYocw3LA9O2vtAlFxtmpwKoGAnX9IAP1oWQoll3aZMNvOduZOZZB8xdygSeKYurI=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()