7 Meta marketing tips; Apple ad alarms

Marketing with meta, Apple’s ad adversity, and social influence Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | 🎃 October 31, 2022 “Trick or treat” was originally an ultimatum. A 1927 issue of the Calgary Daily Herald [reported]( the phrase was used by “the very young, who wandered in droves from door to door, heavily disguised and demanding ‘trick or treat.’” May your day feature more treats than tricks. - Marketing with Meta - Apple’s ad adversity - Social influence TOP STORY [From Reels to Horizon Worlds, here are 7 strategies for making the most out of marketing on Meta]( Is there any ROI to be in Horizon Worlds? Are Reels worth your time? How do gamers interact with ads? Seven tips from our “[The Future of Meta](” report answer these questions and more. [See the strategies]( [Are you ready for measurement in the age of privacy?]( Brands, media owners, agencies and other organizations must start planning for measurement without third-party identifiers. Read our guide to learn how first-party data collaboration is empowering marketers to future-proof their measurement strategies in the privacy-first era. [Download Now]( ADVERTISEMENT ANALYSIS [Apple’s latest ad controversy shows why its quest to grow ad revenues is at odds with its past values]( Last week, gambling ads took over new slots, sometimes appearing under apps for gambling addiction. It’s a bad look for a company that has always been about experience. [Keep reading]( [Webinar: Do You Know Who Your Readers Are?]( Learn how to personalize advertising and experiences to increase consumer engagement and retention with your content. Join eMarketer’s live Tech-Talk Webinar, presented by Neustar, a TransUnion company. [Register Now]( ADVERTISEMENT REPORT [30% of social buyers made a recent purchase because they saw an ad for it]( This means that social platforms should continue to prioritize social commerce ad features while questioning the importance of newer—or more niche—features like creator initiatives and live shopping in driving social purchase decisions. [What motivates social users to make purchases?]( [Keep reading]( NEWS AND VIEWS 🎙️ [Google lets you select podcasts for audio ads on YouTube.]( The platform is already a major destination for podcast streaming. 🤯 [A study found Facebook is segmenting ads by race, gender based on images in those ads.]( For example, ads with young women were being shown to men over 55 years old. ⏳ [Google pushes back the date it will sunset Universal Analytics 360 to 2024.]( Now teams will have more time to get used to the dramatic changes in Google Analytics 4. 💸 [Snapchat cuts payouts for Spotlight creators.]( The company will move from paying millions of dollars a week to millions of dollars a year. 📈 [“Shoppertainment” is what TikTok wants to be called.]( A new study commissioned by the app finds the shopping opportunity could hit $1 trillion in the Asia-Pacific region alone by 2025. 🔌 [What is “technofeudalism”?]( According to this explainer, we’re the serfs and the Zucks of the world are our lords. PODCAST [Behind the Numbers: The Daily]( How advanced is advanced TV, TikTok’s AI ads, and controlling your ad experience. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by CJ]( THE BIG QUESTION How many seconds do almost half of consumers take to act on their search results? A) 0–5 B) 5–10 C) 15–20 D) 20–25 [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036